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Reddit is ready for advertisers, but are advertisers ready for Reddit?

martechtoday.com

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Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#5

Post by zitterbewegung »

Advertisers haven’t been ready for reddit for awhile.

Who wants their content associated with hate groups ? Trolls ? Adult content ? Moderators who are mistreated by staff. Staff that modifies other peoples comments ? And once they are ready maybe reddit won’t be what people want anymore .

Also, the fact that social media advertisers can do the ads cheaper . Why pay for something you can do for much less?

I guess reddit has a PR agency trying to push them so that advertisers will take the bait.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#6

Post by Alex3917 »

> Those concerns range from worries that ads will appear on controversial “subreddits,” or topic-based message forums, to fears of campaigns being flayed alive by Redditors on anti-advertising subreddits like HailCorporate.

Let's be honest, the problem is that the vast majority of marketers are really dumb and terrible at their jobs — they only want to do things that have already been "proven to work", even though by far the highest ROI goes to those who go first.

That's not to say there isn't a lot of fucked up stuff happening on Reddit, but that isn't the real issue here.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#7

Post by wcarron »

> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff.

Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#8

Post by raverbashing »

brink wrote: post #2

Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?

add to it Astroturfing and other forms of opinion manipulation

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#9

Post by ben_jones »

I don't think mainstream advertising that appeals to the general public will ever be successful on Reddit. Niche advertising, such as recruiting and product placement in subs like /r/sysadmin, or fanduel in /r/nfl, will have mild success - but not enough to make Reddit profitable. Ironically I think imgur will have more success then Reddit in the long run.
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