Earlier quoted context omitted.
Hardly new. Feynman was criticizing psych research for this sort of thing - inadequate controls - half a century ago in his talk on Cargo Cult Science. http://calteches.library.caltech.edu/51/2/CargoCult.htm
And what happens when you have more variables than you can control? It's naive to think all of them can be controlled, even in simple animals as mice
Worse: isn't this always true? Specific breed of mice, humans working with them, temperate, trace differences in food, light patterns, sounds (including sounds beyond human range)...