If you unplugged Apple's board (or given decision-making apparatus) and plugged in a (currently nonexistent) AI with the parameter "Maximize Profit," would you see a different result? I think not. I think we'd see things far more morally horrifying, in fact, with just enough PR makeup to ensure "maximized profit." Unsure why we laud capitalism and then act horrified at the result. Here in America we've made our decis…
Isn't that a board's fiduciary duty to their stockholders? To put it differently would you buy stock in a board that doesn't act this way, would a mutual fund? Which way do you expect the mutual fund's proxies to vote when electing the board? Multi-polar coordination (competition markets) have a lot of bad Nash-equilibrium states, but they are better than any command market in history.
A competing theory is guaranteeing the long-term health of the company instead of short-term profits (current shareholder value). Another is being a good corporate citizen in society.
These are usually all at least in a bit of tension.
The reason shareholder value is often (almost always?) pushed at any large company is because it so often aligns with the boards' and managers' short-term goals, i.e., make lots and lots of money while the making is good.
For a long time, and perhaps even still, Amazon has been held up as an example of a company that is not especially driven by the theory of maximizing shareholder value.