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I can no longer recommend MailChimp

grahamcluley.com

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Re: I can no longer recommend MailChimp

#31

Post by hobarrera »

stefan69 wrote: post #23

As a marketer, one of the issues I run into is to subscribe someone, who filled a contact form on my website, to an email automation series (usually to nudge them towards taking an extra action while we scramble to get back to them). Problem is, once the user filled up the contact form to make an enquiry, he is unlikely to go to his/her inbox to confirm... a subscription link. I do think double opt-in is the way forw…

This doesn't really affect the scenario you mentioned.

Previously users entered their email just once, and had to confirm newsletter subscription via email. They didn't need to fill in a second form or anything, just confirm they wanted to sign up by clicking a link on an email they get.

Re: I can no longer recommend MailChimp

#32

Post by Nition »

From MailChimp's second post[1]:

> More and more business owners are bringing up double opt-in. What they’ve been saying is that double opt-in is not an easy journey for their customers. Some go so far as to say that double opt-in is “broken.”

I would go so far as to say if customers cannot be bothered clicking one confirmation link in an email, they didn't really care about your newsletters.

[1] https://blog.mailchimp.com/why-single-opt-in-and-an-update-f...

Re: I can no longer recommend MailChimp

#33

Post by makmanalp »

ungzd wrote: post #20

That is not problem of Mailchimp, it's problem of culture and "best practices". It's really annoying and it became annoying long before this change. I receive lots of such emails not only from Mailchimp. At least Mailchimp has one-click unsubscribing, most custom-built mailing list systems don't have it, requiring to log in or just not working. The problem with Mailchimp is: - Spam filters work mediocre, despite AI h…

> most custom-built mailing list systems don't have it, requiring to log in or just not working

Does this violate CAN-SPAM?

https://www.ftc.gov/tips-advice/business-center/guidance/can...

> You can’t ... make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request

Re: I can no longer recommend MailChimp

#36

Post by dharmon »

Nerada wrote: post #10

Is this going to affect MailChimp's deliverability? It seems like it would, my understanding is the reason most relays and blacklists are so lenient with MailChimp is exactly because of their double opt-in policy. Looks like they're ultimately throwing their long-term business under the bus for a short burst of extra cash.

It makes me wonder if they are trying to goose their revenue in order to sell the company sometime in 2018.

Re: I can no longer recommend MailChimp

#37

Post by detaro »

dharmon wrote: post #2

They haven't "gone bananas". Removing double opt-in means more subscribers, which means higher revenue for them. Their revenue is based on subscriber counts, no matter how they were obtained. I hope everyone else does what I do: any bulk emails I did not subscribe to get marked as spam in gmail. Even a company the size of mailchimp can't cycle and "warm" email servers fast enough if a critical mass of people are tagg…

I'm curious to see how many of their German customers don't realize they have to explicitly set this now. Here, your competitors can you sue/"fine" you for having single opt-in only.

Re: I can no longer recommend MailChimp

#38

Post by NoPiece »

They are just changing the setting, and creating a new default. Not sure why a user of MailChimp would feel the need to switch, or complain they "only" have 7 days to switch the setting to what they want. That's not an unreasonable burden.

Re: I can no longer recommend MailChimp

#39

Post by technion »

There's another thing going on here.

Over the last 24 hours I've reported a half dozen accounts that have flooded our domains with fake statements and links to Mailchimp hosted .js malware downloads.

This has never been a problem before but right now it's out of control. Noone signed up for, what I'm assuming is, hacked newsletters on hacked mailchimp accounts, and suddenly anyone on any address list is now on the receiving end of this garbage.

Re: I can no longer recommend MailChimp

#40

Post by Andrenid »

makmanalp wrote: post #33
ungzd wrote: post #20

That is not problem of Mailchimp, it's problem of culture and "best practices". It's really annoying and it became annoying long before this change. I receive lots of such emails not only from Mailchimp. At least Mailchimp has one-click unsubscribing, most custom-built mailing list systems don't have it, requiring to log in or just not working. The problem with Mailchimp is: - Spam filters work mediocre, despite AI h…

> most custom-built mailing list systems don't have it, requiring to log in or just not working Does this violate CAN-SPAM? https://www.ftc.gov/tips-advice/business-center/guidance/can... > You can’t ... make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request

Facebook themselves require you to log in to unsubscribe from emails. If you've disabled or deleted your account, you still get spammed daily, and there's quite literally zero way to unsubscribe.
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