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I can no longer recommend MailChimp

grahamcluley.com

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Re: I can no longer recommend MailChimp

#2

Post by dharmon »

They haven't "gone bananas". Removing double opt-in means more subscribers, which means higher revenue for them. Their revenue is based on subscriber counts, no matter how they were obtained.

I hope everyone else does what I do: any bulk emails I did not subscribe to get marked as spam in gmail. Even a company the size of mailchimp can't cycle and "warm" email servers fast enough if a critical mass of people are tagging unsolicited emails.

Re: I can no longer recommend MailChimp

#3

Post by chomp »

dharmon wrote: post #2

They haven't "gone bananas". Removing double opt-in means more subscribers, which means higher revenue for them. Their revenue is based on subscriber counts, no matter how they were obtained. I hope everyone else does what I do: any bulk emails I did not subscribe to get marked as spam in gmail. Even a company the size of mailchimp can't cycle and "warm" email servers fast enough if a critical mass of people are tagg…

It doesn't matter if they believe that it's higher revenue, GDPR requires consent from the data subject [1] to process personal data. An email address is personal data under GDPR. You can't guarantee consent with single opt-in.

[1] https://gdpr-info.eu/art-7-gdpr/

Re: I can no longer recommend MailChimp

#4

Post by sgarman »

chomp wrote: post #3
dharmon wrote: post #2

They haven't "gone bananas". Removing double opt-in means more subscribers, which means higher revenue for them. Their revenue is based on subscriber counts, no matter how they were obtained. I hope everyone else does what I do: any bulk emails I did not subscribe to get marked as spam in gmail. Even a company the size of mailchimp can't cycle and "warm" email servers fast enough if a critical mass of people are tagg…

It doesn't matter if they believe that it's higher revenue, GDPR requires consent from the data subject [1] to process personal data. An email address is personal data under GDPR. You can't guarantee consent with single opt-in. [1] https://gdpr-info.eu/art-7-gdpr/

Does this fall under mailchimps responsibility or the company using their services?

Re: I can no longer recommend MailChimp

#6

Post by munchbunny »

sgarman wrote: post #4
chomp wrote: post #3

Earlier quoted context omitted.

It doesn't matter if they believe that it's higher revenue, GDPR requires consent from the data subject [1] to process personal data. An email address is personal data under GDPR. You can't guarantee consent with single opt-in. [1] https://gdpr-info.eu/art-7-gdpr/

Does this fall under mailchimps responsibility or the company using their services?

The short answer is both.

There's a somewhat longer answer about how MailChimp would need to make the company agree to a separate contract around liability issues, as per GDPR requirements.

Re: I can no longer recommend MailChimp

#10

Post by Nerada »

Is this going to affect MailChimp's deliverability? It seems like it would, my understanding is the reason most relays and blacklists are so lenient with MailChimp is exactly because of their double opt-in policy.

Looks like they're ultimately throwing their long-term business under the bus for a short burst of extra cash.

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