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Biggest drop in Facebook organic reach we have seen

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Re: Biggest drop in Facebook organic reach we have seen

#41

Post by bhouston »

Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook.

Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success.

Facebook did this for those first games (e.g. Farmville), then for pages (remember the idea of advertizing for likes to raise the visibility of your page in the news feed? https://www.matthewbarby.com/facebook-likes-dont-matter/), now for newspapers. All in the service of "keeping the news feed clean/relevant for users", but really it is just effective monetization of the attention of Facebook's users.

Never become dependent on Facebook's feebies in any way, because you will soon be paying for them. But I figure everyone already knew this strategy of Zuck's Facebook -- it is nothing new, it is "The Strategy" over there.

Re: Biggest drop in Facebook organic reach we have seen

#42

Post by tehwebguy »

bhouston wrote: post #41

Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook. Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success. Facebook did this for those first games (e.g. F…

I don’t know - how many posts is an individual meant to consume in a day?

X friends + Y followed pages x Z average posts per day.

What’s the baseline X for an average user, 100? 300? What about Y pages liked / followed, another hundred?

Plus if like half the feed is “A friend liked this post: “ you have even more content to consume that you didn’t even sign up for directly.

Re: Biggest drop in Facebook organic reach we have seen

#44

Post by dessant »

numbsafari wrote: post #39
wilbert_abreu wrote: post #37

Earlier quoted context omitted.

Here's a chrome extension that works for me: https://chrome.google.com/webstore/detail/sponsored-posts-bl...

A chrome extension that uploads all my FB data to its servers? Neat!

That extension contains no code for uploading to any server and has no host permissions in its manifest to do so, its a cosmetic filter.

Re: Biggest drop in Facebook organic reach we have seen

#45

Post by miskin »

sparkzilla wrote: post #15

While this is a good move for Facebook's users, who will get a less cluttered feed, it's a disaster for publishers who use Facebook for content distribution. For example, over the past year my company has been supplying news to a network of two million MMA fans on Facebook. With this change it's very difficult to make enough revenue to continue: less reach = less clickthrough to our site = less revenue. The silver li…

Yes, dependency is bad, but you target platform where your customers are.

We operate small indoor playground for kids. Sure, I wanted to have website, but since almost all moms with small kids are on FB 24/7, Facebook Page was obvious choice. Yes, it makes us platform dependent, but I won't expect our target audience to play with RSS... Now this step bite us in the backside a bit. It really sucks to be in the bad part of A/B test :)

Re: Biggest drop in Facebook organic reach we have seen

#46

Post by miskin »

alkonaut wrote: post #30

What are even facebook "pages you follow"? Is it anything that isn't a personal fb account in the friend list? Do groups count in this category, or are groups a third category? I don't think I follow any "pages" such as those created by companies or artists (apart from personal accounts). If "pages" were basically fb's equivalent of corporate accounts, why would you want to follow them? Isn't that like signing up for…

Exactly as you mentioned - Facebook Pages are for anything that is not a person, pretty much. We run FB Page as info page for kids playground, for example. If you are frequent visitor and you liked/followed our page, you'd get notification when playground is closed due to birthday party etc. Well, until now :).

Re: Biggest drop in Facebook organic reach we have seen

#47

Post by phrygian »

It is their platform, right? I’d assume they are within their rights to determine how Information flows within it. Obviously they’d want it to be in a way that positively impacts their bottom line. If the ability to reach people on their platform through pages is valuable, then i should not be surprised if they want those who use it to pay for it.

Re: Biggest drop in Facebook organic reach we have seen

#48

Post by QuarterReptile »

alkonaut wrote: post #30

What are even facebook "pages you follow"? Is it anything that isn't a personal fb account in the friend list? Do groups count in this category, or are groups a third category? I don't think I follow any "pages" such as those created by companies or artists (apart from personal accounts). If "pages" were basically fb's equivalent of corporate accounts, why would you want to follow them? Isn't that like signing up for…

To give you a counter example, I follow nothing except pages most of the time. My real account sticks around in case I want to contact friends, and because some people insist on communicating via FB messages. But all my browsers are logged into a second account, which has no friends,and follows a non-profit, a news site from my hometown, and a few think tanks. It only exists because one or two of those don't put out their feeds anywhere else.

Re: Biggest drop in Facebook organic reach we have seen

#49

Post by cat199 »

tehwebguy wrote: post #42
bhouston wrote: post #41

Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook. Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success. Facebook did this for those first games (e.g. F…

I don’t know - how many posts is an individual meant to consume in a day? X friends + Y followed pages x Z average posts per day. What’s the baseline X for an average user, 100? 300? What about Y pages liked / followed, another hundred? Plus if like half the feed is “A friend liked this post: “ you have even more content to consume that you didn’t even sign up for directly.

yeah wow, it's almost like if FB let you store and categorize things in a chronologically ordered list, and filter posts based on customizable preferences, people might be able to manage their feed GASP...

themselves!

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