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Biggest drop in Facebook organic reach we have seen

medium.com

11–20 of 138 posts

Re: Biggest drop in Facebook organic reach we have seen

#11
post #2

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Actually, they're just forcing businesses that have pages to pay for ads. Like if you have a well known page that has grown through shares and likes, you'll be needing to pay money to reach the people that have liked your page.

Re: Biggest drop in Facebook organic reach we have seen

#12
The best part about Twitter is the simple timeline. Twitter doesn’t care about what the account represents, so all accounts have the same priority.

Yes, Twitter has started to mess with its timeline, but that’s besides the point.

Facebook’s noise problem is one that they themselves created. Countless of times I found myself subscribed to some page only because I liked one of their posts. Which is bullshit, because in my vocabulary Follow != Like.

Then they tried fixing this by prioritizing posts based on a bullshit ranking system only they understand. That didn’t work either.

Oh well, maybe we’ll go back full circle after all.

Re: Biggest drop in Facebook organic reach we have seen

#13
Big difference between what the article says:

"The idea behind the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow. Instead, this feed surfaces recommended content it thinks you might find interesting."

And what the author of the Medium post says: "All posts by pages are moved from News Feed to Explore Feed. In main News Feed are now just friend and sponsored posts."

If the first is true, then eh. Another useless tab I won't ever use. If the latter is true, then this is a gamechanger. Facebook has turned into the literal feed of news for many people for many years at this point.

If it's reduced back down into what it was in 2010, it's going to outrage a lot of older people who use it for more than a friend feed.

Re: Biggest drop in Facebook organic reach we have seen

#14

Big difference between what the article says: "The idea behind the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow. Instead, this feed surfaces recommended content it thinks you might find interesting." And what the author of the Medium post says: "All posts by pages are moved from News Feed to Explore Feed. In main News Fe…

> If it's reduced back down into what it was in 2010, it's going to outrage a lot of older people who use it for more than a friend feed.

And some people (like me) would be really happy.

For me at least, the facebook feed at this point is just pure SPAM and garbage.

Re: Biggest drop in Facebook organic reach we have seen

#15
While this is a good move for Facebook's users, who will get a less cluttered feed, it's a disaster for publishers who use Facebook for content distribution. For example, over the past year my company has been supplying news to a network of two million MMA fans on Facebook. With this change it's very difficult to make enough revenue to continue: less reach = less clickthrough to our site = less revenue. The silver lining is that if publishers write off Facebook as a distribution method then perhaps they can work more on other distribution methods, generating some innovation.

Re: Biggest drop in Facebook organic reach we have seen

#16
post #2

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Actually, I've found the opposite. My feed is almost entirely social now, and it's very difficult to find news.

Re: Biggest drop in Facebook organic reach we have seen

#18
post #4

To an outside observer (I do not have a FB account), this looks like a good plan from the FB side. Kind of like GMail inbox categories/tabs. All about reducing the signal (friends) to noise (something you may have liked 3 years ago) ratio. You will still see as many ads, but the content between those will be more relevant. Too bad FB does not offer ad-free account as an option.

I didn't like it when Gmail did it either, and removed tabs almost immediately.

Let me control what I see and how I see it. Provide me the tools to move things into other 'feeds' if I want to, but don't force me into using these tools. Otherwise, give me what I've asked for (posts, emails, etc) in the order I've received them.

Re: Biggest drop in Facebook organic reach we have seen

#19

Big difference between what the article says: "The idea behind the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow. Instead, this feed surfaces recommended content it thinks you might find interesting." And what the author of the Medium post says: "All posts by pages are moved from News Feed to Explore Feed. In main News Fe…

> If it's reduced back down into what it was in 2010, it's going to outrage a lot of older people who use it for more than a friend feed. And some people (like me) would be really happy. For me at least, the facebook feed at this point is just pure SPAM and garbage.

They could have let it to the users to decide if they want news or family posts. Then there is no conflict between them any more.
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