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Ask HN: Who is the target audience for ~$1000 software?

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Re: Ask HN: Who is the target audience for ~$1000 software?

#21
When an individual pays that much, he will not admit he has lost his money on a shitty software. He will spend all the efforts of learning how to get all the benefits of the software, then he will pretend (sometimes to himself) that the software gives valuable features that justified all this money and time.

The same phenomen occurs for cars. People are always less critic when they have payed a lot.

Re: Ask HN: Who is the target audience for ~$1000 software?

#23

Earlier quoted context omitted.

$1000 is the purchasing limit in most large enterprises - anything over $1000 needs specific authorization. Buying a product at $999 is completely frictionless, while buying a product for $1001 involves multiple meetings and reams of paperwork. In enterprise purchasing logic, $999 is indistinguishable from free and $1001 might as well be $50,000. Clever software marketers have realized that a $999/mo SaaS product fit…

This. For more information, see this post https://training.kalzumeus.com/newsletters/archive/enterpris... by patio11.

That was an interesting read. Don't know how much of it to believe though.

Re: Ask HN: Who is the target audience for ~$1000 software?

#25
post #4

People who use the software professionally to make money. There is a market segment between enthusiast and enterprise where people pay real money for software which supports their freelancing and consulting. Hex-rays and (and formerly photoshop) fit in this category. Similar things might be wireless site survey software, antenna/ EM modelling, CAD, all kinds of engineering software really. "Pro versions" of security…

Matlab/Mathematica and its ecosystem of plugins as well.

Re: Ask HN: Who is the target audience for ~$1000 software?

#26
post #4

People who use the software professionally to make money. There is a market segment between enthusiast and enterprise where people pay real money for software which supports their freelancing and consulting. Hex-rays and (and formerly photoshop) fit in this category. Similar things might be wireless site survey software, antenna/ EM modelling, CAD, all kinds of engineering software really. "Pro versions" of security…

Another category is audio software plugins (aka VSTs / AudioUnits), which are sometimes sold in bundles of $1000 or more. The plugins often cost more than the software that runs the plugins. Take a look at the Waves bundles:

https://www.waves.com/bundles#sort:path~type~order=.hidden-p...

Or some of the iZotope products:

https://www.izotope.com/en/products/repair-and-edit/rx-post-...

Certainly many of their customers are recording studios, but a lot are individuals. If you're a voice-over artist or producer, you probably don't mind spending this much if you're making money with it and it saves you time. If you're a professional, you're probably spending $1000+ just on a microphone anyway.

Re: Ask HN: Who is the target audience for ~$1000 software?

#28
post #4

People who use the software professionally to make money. There is a market segment between enthusiast and enterprise where people pay real money for software which supports their freelancing and consulting. Hex-rays and (and formerly photoshop) fit in this category. Similar things might be wireless site survey software, antenna/ EM modelling, CAD, all kinds of engineering software really. "Pro versions" of security…

This right here. This is why I bought all the JetBrains IDE's as a personal license, aside from my student graduation discount, all these IDE's allow me to be seriously productive at work. I do not regret buying JetBrains at all, had it been a thousand dollars I would of probably have thought twice, but the value it returns to me is worth it honestly. I'm definitely more productive with the JetBrains toolset.

Exactly the same for me. Although I do not use all tools at the same time, I still feel the money was worth it.

I have thought to do the same with Visual Studio, but VS Community Edition + ReSharper is basically VS Ultimate.

For HexRays... Its a really high price, and its software I don't make full use of, so i just keep working on the older, leaked versions instead.

Re: Ask HN: Who is the target audience for ~$1000 software?

#29
It should be quantified whether we are talking about $1000 one time or $1000 per month or $1000 per year and for how many users;

$1000 one time (multiple users) - this is an investment quite affordable by small scale enterprise ($2M-$5M annual revenue) even in developing countries

$1000 one time (per user) - this is usually for the medium and large scale enterprises. But actually really affordable if the expected ROI is large, typically will apply to any software that deals with direct revenue generation e.g. Sales enablement

$1000 per year (per user)- this falls under the radar of even professional individuals if the software delivers something really critical for them. E.g. Adobe CC single user license

$1000 per month (per user) - this falls under the reach of medium and large scale enterprises depending on how many users need the software

$1000 custom built software - if you get yourself a custom built software for $1000 by paying a freelancer or a really low profile dev shop, then it is jackpot especially for an Enterpise. I assume/hope this is not what you had in mind.

All this is typically is for enterprises and I firmly believe the enterprise demand for software is why the software industry is as large and as sustainable as is today.

We should all thank software that are priced $1000 and above, they are in a way the reason for our existence (as software professionals/companies)

Strive to build such software and don't hesitate to price it as such.

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