The same phenomen occurs for cars. People are always less critic when they have payed a lot.
Ask HN: Who is the target audience for ~$1000 software?
21–30 of 45 posts
Re: Ask HN: Who is the target audience for ~$1000 software?
#22Re: Ask HN: Who is the target audience for ~$1000 software?
#23Earlier quoted context omitted.
$1000 is the purchasing limit in most large enterprises - anything over $1000 needs specific authorization. Buying a product at $999 is completely frictionless, while buying a product for $1001 involves multiple meetings and reams of paperwork. In enterprise purchasing logic, $999 is indistinguishable from free and $1001 might as well be $50,000. Clever software marketers have realized that a $999/mo SaaS product fit…
This. For more information, see this post https://training.kalzumeus.com/newsletters/archive/enterpris... by patio11.
Re: Ask HN: Who is the target audience for ~$1000 software?
#24So if your software cost $499 - then you may make more sales that if it would cost $1000 a pop.
Re: Ask HN: Who is the target audience for ~$1000 software?
#25People who use the software professionally to make money. There is a market segment between enthusiast and enterprise where people pay real money for software which supports their freelancing and consulting. Hex-rays and (and formerly photoshop) fit in this category. Similar things might be wireless site survey software, antenna/ EM modelling, CAD, all kinds of engineering software really. "Pro versions" of security…
Re: Ask HN: Who is the target audience for ~$1000 software?
#26People who use the software professionally to make money. There is a market segment between enthusiast and enterprise where people pay real money for software which supports their freelancing and consulting. Hex-rays and (and formerly photoshop) fit in this category. Similar things might be wireless site survey software, antenna/ EM modelling, CAD, all kinds of engineering software really. "Pro versions" of security…
https://www.waves.com/bundles#sort:path~type~order=.hidden-p...
Or some of the iZotope products:
https://www.izotope.com/en/products/repair-and-edit/rx-post-...
Certainly many of their customers are recording studios, but a lot are individuals. If you're a voice-over artist or producer, you probably don't mind spending this much if you're making money with it and it saves you time. If you're a professional, you're probably spending $1000+ just on a microphone anyway.
Re: Ask HN: Who is the target audience for ~$1000 software?
#27http://www.ocr4linux.com/en:pricing:start
This pricing is prohibitive expensive for most private users.
Re: Ask HN: Who is the target audience for ~$1000 software?
#28People who use the software professionally to make money. There is a market segment between enthusiast and enterprise where people pay real money for software which supports their freelancing and consulting. Hex-rays and (and formerly photoshop) fit in this category. Similar things might be wireless site survey software, antenna/ EM modelling, CAD, all kinds of engineering software really. "Pro versions" of security…
This right here. This is why I bought all the JetBrains IDE's as a personal license, aside from my student graduation discount, all these IDE's allow me to be seriously productive at work. I do not regret buying JetBrains at all, had it been a thousand dollars I would of probably have thought twice, but the value it returns to me is worth it honestly. I'm definitely more productive with the JetBrains toolset.
I have thought to do the same with Visual Studio, but VS Community Edition + ReSharper is basically VS Ultimate.
For HexRays... Its a really high price, and its software I don't make full use of, so i just keep working on the older, leaked versions instead.
Re: Ask HN: Who is the target audience for ~$1000 software?
#29$1000 one time (multiple users) - this is an investment quite affordable by small scale enterprise ($2M-$5M annual revenue) even in developing countries
$1000 one time (per user) - this is usually for the medium and large scale enterprises. But actually really affordable if the expected ROI is large, typically will apply to any software that deals with direct revenue generation e.g. Sales enablement
$1000 per year (per user)- this falls under the radar of even professional individuals if the software delivers something really critical for them. E.g. Adobe CC single user license
$1000 per month (per user) - this falls under the reach of medium and large scale enterprises depending on how many users need the software
$1000 custom built software - if you get yourself a custom built software for $1000 by paying a freelancer or a really low profile dev shop, then it is jackpot especially for an Enterpise. I assume/hope this is not what you had in mind.
All this is typically is for enterprises and I firmly believe the enterprise demand for software is why the software industry is as large and as sustainable as is today.
We should all thank software that are priced $1000 and above, they are in a way the reason for our existence (as software professionals/companies)
Strive to build such software and don't hesitate to price it as such.