Earlier quoted context omitted.
And remain voters were drip fed state-sponsored pro-EU propaganda as well. The EU spends tons of money for promoting itself.
As a british citizen, I had heard nothing about the EU outside of what british media told me. Had I not left the UK and actually seen the EU I would only have their opinion and that opinion is mostly controlled by one person.
A lot of the journalists in those media where wined and dined courtesy of Brussels, and there are several EU and state sponsored campaigns to promote EU across member states.
This is just an example: "The spending is part of a near €3 million war chest this year funding 84 projects across Britain and the EU with the aim to “channel criticism into a useful, constructive and positive driver for European integration in the long run”." https://www.thetimes.co.uk/article/eus-3m-war-chest-to-fund-...
"Ten out of 84 programmes the European Commission is funding around the bloc this year to "challenge euroscepticism" directly involve Britain, according to research".