Why doesn't Apple open their checkbook and start their own search engine. I mean, really open it. It's not like they don't have the money and it's not like this is a logical step. They can't start small, meaning the need users to train the SE? What else can it be. Of course they can't put live a horrible version...
Doesn't Microsoft also basically have a bottomless checkbook to spend on search? And Bing can't compete.
So I agree. I don't see how Yahoo double or triple spending what Bing spent helping. Especially if they start out in 2017. On the other hand, if they work with Bing and have some sort of search engine Joint Venture with money and smarts poured in, maybe they can put a dent into search. I doubt Apple who care about profits so much would be down for such an endeavor.