Earlier quoted context omitted.
The way the app works is that as you scroll you see more ads interspersed between headlines/topics. You click on one and you can comment and then go back to scrolling. Or maybe you're done with that topic group and you switch to another. More scrolling. 20 sounds fine to me. If it helps, think of the way people sit on hacker news or reddit waiting for the next story to come out, navigating down to comment, and then b…
But is that popular four-letter sports site in US or China? Typically, ad CPMs follow income levels/disposable incomes in the country/area the user is from. The quality of data the advertiser has about the specific user is also important. For example, since a lot of the tracking is illegal in Germany, even though incomes are similar to US, the CPMs are lower because US has more highly cookied/tracked users with highe…
http://toutiao.toproi.cn/kanli/kanli.html
They charge 4-6RMB for the "precision auction" and 0.15-0.3RMB per click, which are only a little lower. These ads are small and only at the tops of certain sections. This suggests a price about half of western prices.
They have "guaranteed delivery" at 160RMB CPM (about $18 CPM).
Oh, and btw: I know more than one person who uses 300+ frequency in Germany, so while yes, tracking helps a marketing manager justify spend in the US, the lack of tracking also helps marketing managers justify spend in Germany.