Toutiao is more than just a news aggregation app, it's a huge interest mining and data recommendation system. Moreover, the company expands its services to mobile video sharing platform and many other fields so as to collect more dimensional data of users. --- In my opinion, ByteDance is a data/intelligence company and Toutiao is just a great app to adopt the technology and grow fast. So, we look forward to seeing an…
BTW, the company has acquired many popular user-data-content apps and companies worldwide, while few of them were exposed.
Paying top employees the highest salaries in the market
51–60 of 218 posts
Re: Paying top employees the highest salaries in the market
#52Re: Paying top employees the highest salaries in the market
#53These revenue numbers strike me as a bit odd, even for US market with it’s relatively high CPMs: $2.5 billion / 365 days / 120 mil daily users * 20 ad impressions (assumption on my part) * 1000 impressions (to account for CPM pricing) = $2.85 CPM That’s not bad avg. CPM even for US/EU market assuming mostly display/native display ad units and the relatively lower value of mobile dominant audiences. However, average o…
The way the app works is that as you scroll you see more ads interspersed between headlines/topics. You click on one and you can comment and then go back to scrolling. Or maybe you're done with that topic group and you switch to another. More scrolling. 20 sounds fine to me. If it helps, think of the way people sit on hacker news or reddit waiting for the next story to come out, navigating down to comment, and then b…
Typically, ad CPMs follow income levels/disposable incomes in the country/area the user is from. The quality of data the advertiser has about the specific user is also important. For example, since a lot of the tracking is illegal in Germany, even though incomes are similar to US, the CPMs are lower because US has more highly cookied/tracked users with higher CPMs.
I’m not familiar with the Chinese ad market, so asking if anyone has concrete experience there and thinks such CPMs are plausible.
Re: Paying top employees the highest salaries in the market
#54Is there an English language equivalent of Toutiao? If not, why?
Re: Paying top employees the highest salaries in the market
#55Earlier quoted context omitted.
At $3M a year, taxes are probably the least of your earthly worries. And also, you probably make enough to get a good tax accountant.
At $3M a year taxes become a more significant worry.
But yes, I'm aware most people won't look at it rationally.
Re: Paying top employees the highest salaries in the market
#56Top talent... selling advertising... for a news aggregator. Sigh.
news aggregation, and the selective targeting of individuals for advertising might just be the most powerful social influence today. Wins elections even...
Re: Paying top employees the highest salaries in the market
#57Earlier quoted context omitted.
The way the app works is that as you scroll you see more ads interspersed between headlines/topics. You click on one and you can comment and then go back to scrolling. Or maybe you're done with that topic group and you switch to another. More scrolling. 20 sounds fine to me. If it helps, think of the way people sit on hacker news or reddit waiting for the next story to come out, navigating down to comment, and then b…
But is that popular four-letter sports site in US or China? Typically, ad CPMs follow income levels/disposable incomes in the country/area the user is from. The quality of data the advertiser has about the specific user is also important. For example, since a lot of the tracking is illegal in Germany, even though incomes are similar to US, the CPMs are lower because US has more highly cookied/tracked users with highe…
This is very much an apples to oranges comparison, but a large part of China is effectively "rich" by international standards.
Note that there is also a very much not-rich part of China that brings down the avergages. The averages don't matter so much when analyzing a polarized population.
Re: Paying top employees the highest salaries in the market
#58Earlier quoted context omitted.
You say that like it is some basic task that any idiot with a computer science degree would be able to code up in a couple of weekends. Hey, maybe it is! But that just means the competition is even more fierce so it takes a lot to stand out. Like many things, it's not achieving the 95% that makes you successful but that extra 5% on top of all the other guys that makes the difference.
I suppose his comment was vague enough to interpret it however you want. To me, he's lamenting top talent being paid top dollar to work on better ways to get people to buy tchotchkes.
Re: Paying top employees the highest salaries in the market
#59Re: Paying top employees the highest salaries in the market
#60Earlier quoted context omitted.
I think the sigh is about top talent being used for ads instead of something more fundamental to the advancement of technology, such as AI for things more significant like vision and language translation, etc.
What's more valuable than building a top notch system for delivering news (and everything that tends to go with that) to a billion people? A very large number of engineers were dedicated to building out the radio and television technology platforms over decades. Was it all just to deliver ads? Trivial then right? Well that's what paid for a lot of it. It delivered community, it delivered news, it delivered entertainm…