yeah but having someone be able to articulate the make up of a logo on a paper is a huge departure then you having an identifiable logo that can not be confused for another by the consumer.
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How Logos are Remembered
31–40 of 68 posts
Re: How Logos are Remembered
#32Earlier quoted context omitted.
Some logos have changed from memorable, iconic, and well-designed into listless forgettable mailed-in husks intended to be more "modern," one of the worst offenders being Pepsi.
The Pepsi logo became super memorable in my mind when I pictured it as a rather rotund person wearing a red shirt and blue trousers leaning backwards
Like Strong Sad! http://2.bp.blogspot.com/_lEbPtIKmS_U/SaAuUZOmJrI/AAAAAAAABb...
Re: How Logos are Remembered
#33Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…
> you could make it at home for $0.20
Probably more like $0.15, since you don't need to leave the coffee on the burner for 6 hours, thus saving on energy costs.
Re: How Logos are Remembered
#34I'm getting a 404, but Google's cache works for me: https://webcache.googleusercontent.com/search?q=cache:QB_TwJ...
Re: How Logos are Remembered
#35I'm really confused by the graphs. The axis are labeled exactly the same, so I don't understand how they're ordering these logos within them.
Re: How Logos are Remembered
#36I'm really confused by the graphs. The axis are labeled exactly the same, so I don't understand how they're ordering these logos within them.
Yeah, they're ordered like the flow of text. Took me a while.
Re: How Logos are Remembered
#37Earlier quoted context omitted.
For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.
Car brand logos in general are pretty iconic, because you see them all over.
Tesla comes to mind quickly and sharply - I assume the very positive feeling I associate with it makes it more vibrant to me.
Re: How Logos are Remembered
#38My mind is blown at Apple's 1976 logo!
Re: How Logos are Remembered
#39I liked the ending quiz too. Though the question about reddit is wrong. I answered orange and they said it's red. It's actually neither, it's orangered. That's literally what they call it themselves.
Re: How Logos are Remembered
#40I liked the ending quiz too. Though the question about reddit is wrong. I answered orange and they said it's red. It's actually neither, it's orangered. That's literally what they call it themselves.
Using text to quiz colors is folly