Earlier quoted context omitted.
What kind of extra profits do you think Coke brings in from the excess consumption from religious rituals of Spiritual Healers? Lets say Chiapas (3.4 million people) has (10% population of Spiritual Healers) = 340,000 Spiritual Leaders. Each spiritual leader will now purchase a 1 Liter coke for a religious ceremony EVERY DAY that they otherwise would not have. Coke costs .73 pesos per liter in Chiapas. 340,000 x .73…
Coca Cola has always a parasitic brand that attaches to things to sell product. You are forgetting about the implicit religious endorsement of the spiritual healer using Coke. That endorsement neutralizes negative factors. It's a sugary drink, but it must be good if it is part of religious ritual! The high level process is: Create need (subvert the healers' credibility), make the product indispensable (attach to heal…
But does that type of strategy extend to local communities and Spiritual Healers?
I don't think the math supports that. The team of "expert consultants" who would come up with a plan like this and institute it would charge more in their salaries than the increased consumption in Chiapas is worth. Also, ask yourself why a strategy like that would even be necessary in Chiapas???
You don't need to trick people into buying Coke when they don't have access to clean and affordable water.