Earlier quoted context omitted.
Coke is huge in this part of Chiapas, especially in indigenous areas. I was there last spring, and my guide said Coca-Cola bribed the village curanderos (spiritual healers) to increase the consumption of Coke, so they incorporated it into religious rituals [0]. The water isn't safe to drink, and Coke can be cheaper than milk or formula, so many moms feed their babies Coke instead [1]. The point is, when the megacorp…
In that article it was locals who got the witch doctor frauds to switch from bootleg alcohol to cola in their cermonies, so no direct link from that plant to them. It's local middlemen screwing over their own people and those criminal "healers" who now make more money from patients because it's easier and cheaper to obtain sodas than it is to make and sell alcohol. For sure a bad situation but if sodas weren't around…
Investigators use the concept of cui bono to figure out who is ultimately responsible.
Who benefits?
Just because local distributors are doing the bribing doesn't insulate the megacorp from moral culpability for their actions.
By the way, the bribes often aren't in cash, they're free cases of Coke.