>All battery claims depend on network configuration and many other factors; actual results will vary. They may not be the only offenders but it bugs me that the tech specs don't tell you the battery capacity in mAH. Instead they give a relative number of hours and compare to previous phones. Those aren't tech specs, they're claims-- which they can say in fine print are unreliable.
On the other hand, a capacity in mAH is not the only spec about battery life they should provide. Each new phone tends to consume more battery, due to new processors, bigger screens, or other factors, so an indication of typical battery life is useful.
Switching to OLED (as Apple did) also increases battery life.