Earlier quoted context omitted.
If you like keurig enough to drink it, why wouldn't you pay a dollar a cup? It's still a fraction of coffee house prices, even for takeaway.
if you drink 2-3 cups per day, you're now at... $3/day. Why pay more when you don't have to?
That wasn't the question. It was about living without something you enjoy if it costs 0.60 or more.