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Tell me what your company does

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Re: Tell me what your company does

#111

Post by mrhappyunhappy »

cerved wrote: post #62
nickstefan12 wrote: post #12

> the more expensive the service a B2B company provides, the more incomprehensible its website > I think the big companies do it to get you on the phone — so they can upsell. I was thinking these things, and then BOOM, he says what I'm thinking haha. These are sales oriented companies. By contrast, B2C is quantity oriented. They need more customers buying their mostly undifferentiated price tiers. Selling expensive p…

It's an answer that provides a possibly logical reason for the behavior but I don't buy it. Firstly because inbound phone calls are incredibly rare. Maybe it's more common for people to pick up the phone in the states but in my three years selling B2B SaaS (enterprise and startup) I never received a hot inbound lead on the phone. It's a bit different if your market leader but most companies and products aren't so I d…

Last point is on the dot. I work to optimize websites and bring this issue with clients all the time. In the end, a mid-level in house marketing guru will convince his seniors that this is the way to go - after all how else will they justify their jobs?

Re: Tell me what your company does

#112

Post by freech »

Retr0spectrum wrote: post #38

I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…

> I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point".

I think that's on purpose. They want you to invest time in it so that the sunk-cost-fallacy prevents you from admitting to yourself that it's a scam. It's the same reason that many courses start with a free video "but first, a little bit of history" or something.

Re: Tell me what your company does

#113

Post by freech »

rsp1984 wrote: post #36

So much this. Another perfect example: https://databricks.com They just raised a $140m round of financing so apparently they have some good stuff going on. If you look at the website though: The Unified Analytics Platform. Accelerate innovation by unifying data science, engineering, and business. Sorry, what? Click on "learn more about the platform": DATABRICKS IS A TRULY UNIFIED APPROACH TO DATA ANALYTICS AT SCALE.…

DATABRICKS IS A TRULY UNIFIED APPROACH TO DATA ANALYTICS AT SCALE

That sounds like a calendar + recipe aggregator idea.

Re: Tell me what your company does

#114

Post by mrhappyunhappy »

Retr0spectrum wrote: post #38

I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…

My god... wow

Re: Tell me what your company does

#115

Post by mrhappyunhappy »

perl4ever wrote: post #35
continuations wrote: post #22

My startup is focused on customer-oriented experiential personalized relationship-building solutions by leveraging distributed smart reactive coin offerings powered by unsupervised blockchain adversarial deep learning supported by containerized self-driving car clouds. Investors plz line up, take a number, and contact me thru PM.

My company is "a leading provider of business process services with expertise in transaction-intensive processing, analytics and automation. We serve as a trusted business partner in both the front office and back office, enabling personalized, seamless interactions on a massive scale that improve end-user experiences"

You had me at back office!

Re: Tell me what your company does

#117

Post by nicodjimenez »

dyim wrote: post #32

Just to play devil's advocate: Whenever I'm seriously considering purchasing an enterprise B2B product, I mostly know what they do before visiting their website. I've heard of them already, either through word of mouth, or by explicitly asking friends for recommendations. I suspect that I'm not too different from most purchasers. If a company's targeting a landing page for someone like me, perhaps they shouldn't opti…

Agreed. Probably for some B2B companies, getting people talking about your product and then having a vague but fancy landing page makes sense. Landing pages need to be optimized to create sequences of actions that lead to "buy" decisions. So maybe: 1) Developer at company X hears good things about Y from Hackernews 2) Cost of product for X is high enough that it needs to be approved by senior people at the company 3) These senior decision makers may not be engineers, and they may just look at the landing page as a marker of how well capitalized the company is / if they give the impression that if customization is required, company Y will be willing to step outside the bounds of "shrink wrapped software" to accommodate company X's needs.

Re: Tell me what your company does

#118

Post by Xcelerate »

cagenut wrote: post #48
csense wrote: post #44

Anytime I go onto a company's website and I either can't figure out what they do, or pricing information isn't available, I think "Right, their business model is to overcharge folks who have more money than sense" and I promptly leave.

I felt that way in my 20's too. I have since grown up and made a lot of money realizing I was wrong, but I still feel that way.

So... why is he wrong?

Re: Tell me what your company does

#119

Post by hough »

I think a pretty good example of how to describe what you do on your site is http://verily.com (owned by Alphabet/Google).

'We create tools that put health data into action' hits you right in the face when you visit the page. Then you scroll down and see good descriptions of their products.

As someone who visited their site after looking through similar sites filled with marketing crap, I found it a relief to see something so simple. Use this as a startup website template instead!

Re: Tell me what your company does

#120

Post by afinno »

Retr0spectrum wrote: post #38

I came across this recently: https://www.youtube.com/watch?v=l644fAxGzlw Don't waste your time watching it. It's a promo video for yet another a very scammy looking ICO. I watched through the entire 3 minute video, only because I found it increasingly amusing how long they were taking to "get to the point". As it turns out, this video is 3 minutes of stock videos of Dubai with a pseudo-inspirational voiceover about n…

So glad this conversation is being had. I figured me not understanding how the new hype machine works was a function of me getting old and slowly slipping into senility.

It frustrates me so much especially when smaller companies are doing this.

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