Brilliant campaign. I am glad to see they are getting rewarded. The mix of technology and creativity is impressive. I expect some copycats soon that will get ignored.
How the Old Spice Videos Are Being Made
31–40 of 58 posts
Re: How the Old Spice Videos Are Being Made
#32Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
Business school exists for people like you.
Re: How the Old Spice Videos Are Being Made
#33Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
This seems like a perfectly reasonable question that might stimulate interesting "meta" discussion about marketing.
Re: How the Old Spice Videos Are Being Made
#34Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
This would be just like shaving blades which were mentioned on here the other day, they tend to compete on supposed advanced function when it just becomes a stupid game of adding one extra feature all the time when we just want something that works for shaving.
I've seen ads here recently for deodorants that change smell over time, I guess that's one of that gimmiky "features".
Also these items are in the price range where I don't really want to waste my time thinking much about pros/cons so this advertising becomes more effective. As opposed to an item like a computer where I would analyse the specs of most of the components making advertising less useful.
Re: How the Old Spice Videos Are Being Made
#35Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
Because most people don't care about scientific studies, and your competitor can also "fund" and "report" on a scientific study that favors his product.
I have to disagree, after watching these videos, I know about old spice (Brand awarness), and if I have to choose from 10 deos in a shop, guess wich one I'll pick in the first place! I guess I'm not alone.
Re: How the Old Spice Videos Are Being Made
#36I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.
I love them, mainly because they're a really fun parody of the ridiculousness that their competitors often run (I'm looking at you Axe). They built a character that all at once oozes likability while at the same time pointing out just how stupid the whole idea that using a body-wash will get you laid is.
Re: How the Old Spice Videos Are Being Made
#37they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
Yup, simply put they gotta leave you hungering more. It's that hunger that makes you go buy the product.
Re: How the Old Spice Videos Are Being Made
#38It's pretty amazing how they made the original Old Spice commercial.
I thought it was mostly CG, however, in reality it's a very clever set construction.
Making of the Old Spice Commerical:
Re: How the Old Spice Videos Are Being Made
#39Earlier quoted context omitted.
Because most people don't care about scientific studies, and your competitor can also "fund" and "report" on a scientific study that favors his product.
I have to disagree, after watching these videos, I know about old spice (Brand awarness), and if I have to choose from 10 deos in a shop, guess wich one I'll pick in the first place! I guess I'm not alone.
The cheapest one, or the one on sale?
Re: How the Old Spice Videos Are Being Made
#40Earlier quoted context omitted.
I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate. Weird, huh?
Did you actually try it the other way? I think that any girl who would analyze and respond to empirical evidence would be my kind of lady. Though knowing my luck she'd find the flaws in my experiment and reject me due to a problem with the number significant digits.
you're missing some fingers?