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How the Old Spice Videos Are Being Made

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Re: How the Old Spice Videos Are Being Made

#11
post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

If deodorant were a new product that solved a new problem, the informational approach would be appropriate. But since deodorant is a commodity and they all pretty much work, this kind of marketing isn't effective anymore, so the brand-building marketing begins.

Re: How the Old Spice Videos Are Being Made

#12
post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

Because most people don't care about scientific studies, and your competitor can also "fund" and "report" on a scientific study that favors his product.

Re: How the Old Spice Videos Are Being Made

#13
post #4
post #3

they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.

Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks. What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this co…

Wazzzzzzzzzzzzzup?

Re: How the Old Spice Videos Are Being Made

#14
post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate.

Weird, huh?

Re: How the Old Spice Videos Are Being Made

#16
post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

"Why advertise this way?"

How else is your brand going to be talked about incessantly and shared over the Internet by millions across the world? All in a 24/48 hour period. No other brand is currently being talked and raved about currently and in the same volume.

I'd love to see the effect this campaign had on their sales.

Re: How the Old Spice Videos Are Being Made

#17
post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

Because your product is exactly the same as everybody else's. Faced with a choice between Axe, whose ads give off an image I don't like, and Old Spice, whose ads give off an image I do like, I might pick Old Spice.

I'm on a horse.

Seriously though, do you actually not understand that not everybody in the universe is hyper-rational and will occasionally make purchasing decisions based on ineffable considerations of "image", or are you merely rhetorically whining that not everybody in the universe is as hyper-rational as you imagine yourself to be?

Re: How the Old Spice Videos Are Being Made

#18
post #9

Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?

I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate. Weird, huh?

I find that writing jokes is a great way to show girls that I am not a superior mating candidate.

Re: How the Old Spice Videos Are Being Made

#19
post #4

Earlier quoted context omitted.

Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks. What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this co…

Wazzzzzzzzzzzzzup?

[deleted]

Re: How the Old Spice Videos Are Being Made

#20
post #15
post #7

I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.

Over-the-top pretentious pseudo-cool! Which means they wrap right around back to cool.

Yes. Everyone knows 'cool' follows pacman rules.
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