Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
How the Old Spice Videos Are Being Made
11–20 of 58 posts
Re: How the Old Spice Videos Are Being Made
#12Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
Re: How the Old Spice Videos Are Being Made
#13they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks. What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this co…
Re: How the Old Spice Videos Are Being Made
#14Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
Weird, huh?
Re: How the Old Spice Videos Are Being Made
#15I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.
Re: How the Old Spice Videos Are Being Made
#16Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
How else is your brand going to be talked about incessantly and shared over the Internet by millions across the world? All in a 24/48 hour period. No other brand is currently being talked and raved about currently and in the same volume.
I'd love to see the effect this campaign had on their sales.
Re: How the Old Spice Videos Are Being Made
#17Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
I'm on a horse.
Seriously though, do you actually not understand that not everybody in the universe is hyper-rational and will occasionally make purchasing decisions based on ineffable considerations of "image", or are you merely rhetorically whining that not everybody in the universe is as hyper-rational as you imagine yourself to be?
Re: How the Old Spice Videos Are Being Made
#18Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate. Weird, huh?
Re: How the Old Spice Videos Are Being Made
#19Earlier quoted context omitted.
Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks. What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this co…
Wazzzzzzzzzzzzzup?
Re: How the Old Spice Videos Are Being Made
#20I know I'm fast slipping into old-fart-hood (if not already there), but I don't 'get' the videos' popularity -- they struck me as pretentiously pseudo-cool.
Over-the-top pretentious pseudo-cool! Which means they wrap right around back to cool.