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Apple to hold iPhone 4 press conference on Friday

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Re: Apple to hold iPhone 4 press conference on Friday

#22
Another interesting theory from Dan Rubin:

$10 says Friday's Apple press conference is the announcement about Verizon, to — in the words of Don Draper — change the conversation.

http://twitter.com/danrubin/status/18565906020

While probably not too likely, it would be an interesting move on Apple's part none the less.

Re: Apple to hold iPhone 4 press conference on Friday

#23
My prediction:

- free bumpers or exchange for today's customers

- Minor redesign within a few months (ie, by the holidays) - something like a thin insulating coating over the steel antenna, such that it solves the issue, but doesn't change the appearance.

I expect they'll get major kudos from fans and critics alike.

Re: Apple to hold iPhone 4 press conference on Friday

#26
post #14

Wow. This is unprecedented. What are they going to do? 60 day return period with no restocking fee? Free bumpers for everyone?

After they first tried to downplay it, then claimed it was a display issue, I honestly can't see them admitting it's a design issue. They've dug themselves into a hole. I think it'll be an all out pro PR offensive. They will announce/reveal 4.01 with the "improved signal display", and reiterate that the antenna on the iPhone is actually better (probably true), and that all phones are susceptible to signal loss if hel…

You might be onto part of that, since 4.1 went into beta this afternoon.

Re: Apple to hold iPhone 4 press conference on Friday

#28
post #17
post #9

As long as Apple holds it the right way, the press conference will work correctly.

I think they are going to own up. I mean, even Microsoft called iPhone4 "Apple's Vista moment". Steve must have spit his coffee out and said "Oh crap! I have to make this right". Anyway, that is what I am hoping.

By owning up, they are not making it right. Owning up is for the mediocre 90% of the pack. Apple lives and dies by its perfectionist reputation, and "owning up" would shatter that asset. They will most likely announce something big to change the conversation, as someone else already mentioned. This way, they'll make us forget us fast, and this will be making it right for them.

Re: Apple to hold iPhone 4 press conference on Friday

#29

My prediction: - free bumpers or exchange for today's customers - Minor redesign within a few months (ie, by the holidays) - something like a thin insulating coating over the steel antenna, such that it solves the issue, but doesn't change the appearance. I expect they'll get major kudos from fans and critics alike.

I predict they'll provide an even cheaper solution. A small transparent electrostatic piece of plastic to cover the antenna (i.e., scotch tape without the glue).

I don't expect them to issue much of a mea culpa over this though.

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