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Wow. This is unprecedented. What are they going to do? 60 day return period with no restocking fee? Free bumpers for everyone?
Change the subject by revealing some minor new thing the Apple and tech blogs can spew out piles of articles and summaries about.
Earlier quoted context omitted.
Change the subject by revealing some minor new thing the Apple and tech blogs can spew out piles of articles and summaries about.
Yeah they are going to announce the new Apple TV with iTunes, Hulu, NetFlix, Justin.tv and ESPN360 integration; all in 1080i HD and for only $99.
Wow. This is unprecedented. What are they going to do? 60 day return period with no restocking fee? Free bumpers for everyone?
I think it'll be an all out pro PR offensive.
They will announce/reveal 4.01 with the "improved signal display", and reiterate that the antenna on the iPhone is actually better (probably true), and that all phones are susceptible to signal loss if held a certain way (true, but massively disingenuous). They'll also talk about how few people have returned them for a refund due to this issue, but they will extend that offer anyway.
There may be some announcement of cheap/free bumpers, but if so it will be presented as something that helps ALL phones avoid interference, not just the iPhone 4, and they're doing it because they want their customers to have the best experience. These bumpers will be either black, or a different "I have the free signal panic bumper" color to keep enticing people to pay $30 for a $3 piece of plastic.
I suspect they hope that this message and the subsequent articles by the carefully picked pro-Apple press will be enough to make the signal issue go away, or at least become something people have no interest in talking about any more.
As long as Apple holds it the right way, the press conference will work correctly.
Anyway, that is what I am hoping.
Placing my bet: Free bumpers
I equate Apple's problems to the Nintendo lawsuit over their wrist straps. Not everyone was throwing their controllers through their TV screens, but the select few who did caused an uproar. It also didn't stop Wii consoles from selling like hotcakes either. It took a class-action lawsuit to get Nintendo to take action. The solution was very simple -- give everyone free wrist straps for each of their controllers.
I think Apple needs to take a similar step to alleviate the problem.
... and free bumpers would be it!