Earlier quoted context omitted.
Thing is, nothing about the Juicero is fresh squeezed. It's mostly masticated fruit pulp, that is squeezed out of a bag. That juice company you mentioned, is actually freshly squeezing juice. Juicero was complete nonsense from start to finish.
I believe originally they thought they might make a fresh squeeze. This story is similar to Theranos - the founders/executives just did not want to accept the reality. Juicero founders eventually gave up - and devised some crazy compromise that let them pretend that it is a fresh juice - but it was quite deceiving and it did not work well. https://medium.com/@zby/the-juicero-story-2f4f762f7e60
This story is similar to Theranos
Except that Theanos recklessly endangered the health of many, many people who relied on their faulty test.It's one thing to provide a massively overpriced juice press combined with a ridiculous subscription model than actually endangering peoples health by willful lying.
I cannot see any other reason for Theranos' conduct and if this world would be only halfway fair their executives would look at it from behind bars.