Hey guys, not sure if you know about this yet or if you're interested, but a group of people over at reddit created http://oldspicevoicemail.com using his voice. Go check it out if you get a chance.
How the Old Spice Videos Are Being Made
21–30 of 58 posts
Re: How the Old Spice Videos Are Being Made
#22Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate. Weird, huh?
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Re: How the Old Spice Videos Are Being Made
#23Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
Because their brand isn't better than the competition - it's just different. Old Spice and their competitors all have pretty much the same ingredients (save their scents), and work pretty much the same - and if one is slightly better, it's so little that you wouldn't lead an ad with that even if you could find a number.
Since they can't sell a concrete product as better than another one, they're selling the associated image - and betting that you will buy one of many indistinguishable products (theirs) because you like that image.
It's like Coke vs, Pepsi (or Sprite vs. 7-Up) - in a blind test, they taste pretty much the same. One isn't empirically better than the other. So instead they sell the images the drinks associate and the brands, and compete in that sphere.
Re: How the Old Spice Videos Are Being Made
#24Earlier quoted context omitted.
I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate. Weird, huh?
I find that writing jokes is a great way to show girls that I am not a superior mating candidate.
You need to find yourself a friend that will be brutally honest on just how bad or offensive your jokes are. I found someone like that quite accidentally and it's really improved the quality of my humor from other people's perspective.
I'm still trying to figure out what makes some stuff funny and others not. For example randomly yelling "You're fuzzy!" at a cat during a heated discussion works if I use it sparingly around my close friends. Other people just give you weird looks. (My rule of thumb: most humor is best used sparingly and definitely around the proper audience.)
Re: How the Old Spice Videos Are Being Made
#25My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.
The TV commercials were played numerous times during the All-star game yesterday. Clever writing. Look away. now look back. I'm on a horse.
I had to look up which all-star game you meant.
Baseball's All-Star Game Yields Its Lowest Television Ratings http://www.washingtonpost.com/wp-dyn/content/article/2010/07...
Re: How the Old Spice Videos Are Being Made
#26they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
It reminds me of "Ask a Ninja". It was, in fact, funny for a few videos. Then they got sponsors and showed ads and generally jumped the comedic shark in short order.
The difference though is that Ask a Ninja isn't an advertisement supporting a product. They tried to take it and turn it into a product, which we all know commercializing anything with growing popularity has a very high potential to take away the very appeal that made it popular in the first place.
If they intend to make this more than just a stunt, this needs to be a first step in a major campaign that will include lots of new ideas and tactics to keep it fresh. Hopefully W+K is headed in the right direction and they will keep us entertained and deliver some ROI for Old Spice.
Re: How the Old Spice Videos Are Being Made
#27Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
Because their brand isn't better than the competition - it's just different. Old Spice and their competitors all have pretty much the same ingredients (save their scents), and work pretty much the same - and if one is slightly better, it's so little that you wouldn't lead an ad with that even if you could find a number. Since they can't sell a concrete product as better than another one, they're selling the associate…
> It's like Coke vs, Pepsi (or Sprite vs. 7-Up) - in a blind test, they taste pretty much the same.
Except they don't, those tests only confirm that many people have a crappy sense of taste or are only sipping and not taking a big enough drink to tell the difference. No blind test would stop me from spitting out Pepsi because it's way too sweet.
Re: How the Old Spice Videos Are Being Made
#28Re: How the Old Spice Videos Are Being Made
#29they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.
I'm amazed at how surgically they're hitting some of the bigger names in the social net to keep the hits going. Hell, they even got MrBabyMan from Digg. That's good work.
Re: How the Old Spice Videos Are Being Made
#30Why not just be more direct and say why your product is better than the competition providing scientific studies as evidence? Why advertise in this way instead?
I find that telling jokes is a better way to pick up girls than writing a proof as to why I am a superior mating candidate. Weird, huh?
Did you actually try it the other way? I think that any girl who would analyze and respond to empirical evidence would be my kind of lady.
Though knowing my luck she'd find the flaws in my experiment and reject me due to a problem with the number significant digits.