> "...with the quick turn of events, we are emotionally overwhelmed" I didn't preorder and have no skin in this. But, it really irritates me when companies share their feels after screwing people over. I dont care that you're super sad! We're not compadres, and I'm not going to sympathize on a personal level when your professional failure cost me. Same with touchy-feely status updates when hosted services go down and…
"Hi! We're making this change. Please email or call us or if you have any questions, concerns or feedback."
In this case:
"Hello. We thank our Kickstarer backers for being with us since day one. Unfortunately, we have run out of capital and will be shutting down by . Those of you that pre-ordered can expect to get refunded within . Please email or call us or with any questions, comments or concerns."
Simple English. Short, simple and easy to communicate with the company further for those that need to.
That said, there must be a reason why PR specialists craft these lengthy, emotional messages to their customers.