More importantly: any such rebranding would ignore how we got into the current predicament to begin with...
Oil, gas, and coal companies have known about climate change for decades, and it represents a threat to untold megabillions worth of profits and business. It is no coincidence they have been pushing anti-nuclear FUD, sponsoring hack research, pushing "green" blogs, NIMBY campaigns, and such for decades. Coordinated, professional, smear campaigns masquerading as environmental issues.
Leaked presentations and marketing materials have shown those companies have triangulated the issue quite simply: They cannot win on facts. They cannot convince everyone to keep fossil fueling it up on the merits of their argument. They can, however, cause enough confusion and knee-jerking to keep the "debate" about climate change open to paralyze political action. They have also pushed pie-in-the-sky green solutions which are superficially satisfying but fundamentally entrench their interests until we're past the point of no return. Push the starting line so far forward that we just have to give up.
That the "environmentalists" on the left have spent 20+ years pushing the strategic interests of Big Coal and Big Oil using their resources and bad science is the result of willful manipulation. That manipulation is a response to the threat of atomic energy and climate change legislation in light of our global infrastructure cycles.
That is to say: if you call fission "grandmas apple pie" it will be a very short time before we're all convinced that grandmas apple pie is dangerous, impractical, too expensive, poorly thought out, not scalable, not feasible, and impossible to do right. Forget what the stats say. Do not look at Ontario. Pretend France is not real. There will be blogs. There will be glossy signs. There will be "grassroots activism", tweet campaigns, and coordinated messaging about Big Grandma and the cancerous properties of Pie. The anti-GMO people will now be anti-grandma, too.
We are playing a game against well-connected oligopolists... We only get to win if we win. They get to win if they win, or if the clock runs out. So guess what the strategy is?