I think we're making a serious PR mistake calling these "Thorium Reactors" even though the term is accurate. "Reactor" evokes "Nuclear Reactor". For many people, "nuclear reactor" is a deeply loaded term. Likewise "Thorium" (and other words that end in "-ium") sounds dangerously like "plutonium" and "uranium". It doesn't matter how much better/safer this technology is. Don't expect the public to respond positively wh…
A bunch of people have tried to rebrand our most energy-dense fuels (uranium and thorium). "Terrestrial Energy" comes to mind. And the unofficial Thorium PR lead, Kirk Sorensen, rebranded the Thorium-Molten Salt Reactor (T-MSR) as the LFTR (Liquid Fluoride Thorium Reactor) because "lifter" sounds better. As an engineer I'm a stickler on accurate naming so this suggestion bothers me, and I think the opposing forces wi…
Even coal which has long been the cheapest but dirty option is having trouble competing.