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E-commerce will evolve next month as Amazon loses the 1-Click patent

thirtybees.com

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Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#62
post #7
post #2

Still can't believe that this was a patent!

As someone who has a software patent, you don't want to know what it's like, as an engineer, to see your work get abstracted into generalities for a patent. By the end of it, everything was so generically described that I couldn't even recognize it anymore. This entire system needs to be reworked or thrown away entirely.

I agree about how broken it is. But for a patent attorney, it is gold, if you can extend the idea. If I had more money to defend one back in 2000 I would own mesh networks...

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#63

This patent prevented a nefarious checkout pattern across myriad potentially unscrupulous store fronts for more than a decade so was it really so bad? ;) Some days I feel Amazon was not only the world's largest non-profit organization but also among its most beneficent!

That's actually a really depressing thought. Now we'll all have to start being even more vigilant to make sure that the "checkout" buttons are "start the multi-step checkout process" buttons, and not "gimme this item with whatever payment information is on file" buttons.

On the plus side, most sites I'd be really worried about probably don't have my checkout information anyway.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#65
post #33

Earlier quoted context omitted.

I love paper books, I love seeing them in my shelf, but since I bought a Kindle I just stopped buying paper books. It is just too easy to buy a kindle book with one click. The process goes like this, someone recommends a book in HN, they provide an Amazon link, I read a couple of reviews, at this point I'm convinced about buying the book or not, or even if I'm not totally convinced, the price, and the easiness of jus…

Would you buy less books if you had to click a confirmation window? It's much easier to buy books when you don't need to wait for delivery, unpack, carry around, get up to get them, etc. But your process already consist of several clicks and waiting for many pages.

>>Would you buy less books if you had to click a confirmation window?

Isn't it well-documented that the more steps you have during th purchase process, the lower your conversion rates? I'm sure this is especially true at Amazon's scale.

To be specific though, if I'm on my phone and I see a confirmation window, I might postpone the purchase until I'm in front of my computer - and by then I might forget about it. One click purchase completely bypasses these types of scenarios.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#66
As a former core developer of OSCommerce, where our users were threatened with patent infringement over exactly this, I will order a nice glas of whiskey, celebrating this thing is finally over. This one patent made me join the fight against software patents in Europe, which we sort of won in 2005.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#68
post #47
post #35

Earlier quoted context omitted.

it very rarely works... you click it and then it asks to update your credit card details (even though I've been buying using that card for years)

hmm works for me all the time... but i'm curious i wonder are you running a standard browser, locally without proxy, from within the US? Not that i'm advocating you must, but curious if you hit on any of these?

chrome, no proxy, UK amazon from the UK

it's probably because I don't use 1-click that often, because it is rarely 1-click, which leads to me not using it very often

(I use normal buying constantly though)

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#69

Setting aside the madness that is the patent itself ever being granted, what I found most interesting on that post was that this could now (possibly) become an actual web standard in the future: > the World Wide Web Consortium (W3C) has started writing a draft proposal for one click buying methods. The W3C site itself has a number of web payment related proposals in progress[1]. The Payment Request API, in particular…

Eons past, the HTTP status code 402 was reserved for future use; "Payment Required".

Please to god W3C, take 402 and make it part of that standard! I so wish for us all to be able to respond 402 and have a simple standard way to charge.

Re: E-commerce will evolve next month as Amazon loses the 1-Click patent

#70
post #7
post #2

Still can't believe that this was a patent!

As someone who has a software patent, you don't want to know what it's like, as an engineer, to see your work get abstracted into generalities for a patent. By the end of it, everything was so generically described that I couldn't even recognize it anymore. This entire system needs to be reworked or thrown away entirely.

This is by design. Patent lawyers are paid to obtain the most generic patent possible.
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