Earlier quoted context omitted.
There won't be competition for exclusive content like Disney, AMC, HBO etc. except piracy which is still a lot easier for a lot of people, and if fragmentation continues, it will be Even more so.
I think piracy is the real competitor here. Unless they stop torrents they wont succeed here.
Today you cannot pay for a recent movie unless you go to a cinema (which I personally find an anachronism). To pay for older content, you need to find who is streaming it, pay a subscription with them, then find in what country they streaming it, pay for some fancy VPN service, setup the fancy VPN, restart your device and now watch it.
Or, you can pirate it and watch it!