Personally, I think Google is just as terrifying, possibly more. As an example, just take a fairly normal life situation like going out for dinner with some friends, and think about how much of it goes "through" Google: --- One of your friends sends an email to 6 others, to ask if everyone's free for dinner on Friday. 5 of the 7 people involved use gmail or a google apps address. You've never heard of the restaurant…
The conclusion I've come to regarding Google is that you just have to accept it for now. The services that they provide are so above and beyond anything from any other provider that to not use them puts you at a great disadvantage. Google search is an order of magnitude above the competition. There is no serious alternative to Google maps. The level of integration that Google Calendar has with practically everything…
On an extended road trip last month I used both Google maps and Apple maps and found them roughly equivalent.