I hate to say it, but the ad-blocking community is handling this problem the same way governments often handle things: Reactionary instead of pro-active. The real source of the problem with ads, is that almost every ad network allows ads to be self posted with little to no filter. This opens us all up to the abuse from ads we've been experiencing for over a decade now. Could you imagine what would happen if you were…
I like NPR's approach to broadcast ads: their own commentators read a short little script, rather than playing an audio clip that was provided to them. There are various ways this can and has been applied to Internet ads, like making them text-only. On the other side of things, I would love to see a search engine that pushes sites down in its rankings proportionally to the obnoxiousness of their ads.
This is not always true - for instance, the "brought to you by" slots at the beginning of the PBS Newshour are advertiser-supplied audio clips.