Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/
Amazon owns a whole collection of secret brands
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Re: Amazon owns a whole collection of secret brands
#22Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/
the license the name from the brand owner to make watches you'll be shocked to find out every single pair of sunglasses at Sunglass Hut is made from the same company.
Re: Amazon owns a whole collection of secret brands
#23What's actually shady is the practice common among electronics and mattress sellers of having exclusive model numbers for what amounts to the same product at other retailers. This is done to deter price matching and comparison shopping.
Re: Amazon owns a whole collection of secret brands
#24Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/
Re: Amazon owns a whole collection of secret brands
#25Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/
the license the name from the brand owner to make watches you'll be shocked to find out every single pair of sunglasses at Sunglass Hut is made from the same company.
Balmain
Blancpain
Breguet
Calvin Klein
Certina
Flik Flak
Glashütte Original
Hamilton
Harry Winston
Jaquet Droz
Léon Hatot
Longines
Mido
Omega
Rado
Swatch (of course)
Tissot
Union Glashütte
Swatch movements (ETA) are also used in Hublot, IWC, Jaeger-LeCoultre, Panerai, Piaget, Tag Heuer, Vacheron Constantin, and others.Re: Amazon owns a whole collection of secret brands
#26What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…
Nice catch. I used to think Quartz had some quality standards.
If somebody is linking to Amazon and users start shopping, why is it so bad that they get a slice of the pie?
Re: Amazon owns a whole collection of secret brands
#27Makes sense, brands don't mean anything themselves.
Re: Amazon owns a whole collection of secret brands
#28Amazon isn't doing some sneaky business here, just regular business. I'm not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo. Lots of stores have house brands and others have manufacturers make a specific product line for their store. Walmart has the Great Value house brand and several others [1]. Kohls has a licensing deal with Rock & Republic jeans to sell a "budget" version [2]. T…
Re: Amazon owns a whole collection of secret brands
#29What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…
1. Amazon most likely does want to keep it quiet that these are house brands, only because they have to walk the line between third party sellers, traditional retail and their house brands.
There are examples of Amazon straight up copying items and putting them under their "Amazon Basics" brand - check out their laptop stands vs the Rain Design mStand.
2. I suspect that it's just a script that adds the Amazon Affiliate tag to the URLs. This is pretty typical for large publication CMS's.
Re: Amazon owns a whole collection of secret brands
#30Earlier quoted context omitted.
Nice catch. I used to think Quartz had some quality standards.
I never understood the outrage behind referral links. If somebody is linking to Amazon and users start shopping, why is it so bad that they get a slice of the pie?