Live data from Hacker News

Amazon owns a whole collection of secret brands

qz.com

11–20 of 100 posts

Re: Amazon owns a whole collection of secret brands

#11
post #3

Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/

the license the name from the brand owner to make watches

you'll be shocked to find out every single pair of sunglasses at Sunglass Hut is made from the same company.

Re: Amazon owns a whole collection of secret brands

#12
Amazon isn't doing some sneaky business here, just regular business. I'm not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.

Lots of stores have house brands and others have manufacturers make a specific product line for their store. Walmart has the Great Value house brand and several others [1]. Kohls has a licensing deal with Rock & Republic jeans to sell a "budget" version [2]. Target recently announced that they are dropping their Mossimo brand for a dozen new brands [3]. Best Buy owns the Insignia brand [3]. Amazon isn't doing some sneaky business here, just regular business. I'm not going to wear an Amazon branded polo, but I might wear a GoodThreads branded polo.

[1] https://en.wikipedia.org/wiki/List_of_Walmart_brands [2] https://en.wikipedia.org/wiki/Rock_and_Republic [3] https://finance.yahoo.com/news/target-ditching-merona-mossim... [4] https://www.insigniaproducts.com/

Re: Amazon owns a whole collection of secret brands

#16
post #5

Don't all companies do this? wayfair.com has like ten different sites that all sells the same stuff with a different name. It's annoying as hell. You'll never know who actually makes the stuff. I have now learned that the best way to price compare something is to do a google image search and find out what they are selling it for on their other sites. I had to do this for a set of curtains I bought that went out of st…

It's not limited to online stores, either. Best Buy has a few house brands that don't use the Best Buy branding. Walmart has so many house brands that it merits its own Wikipedia article: https://en.wikipedia.org/wiki/List_of_Walmart_brands

Re: Amazon owns a whole collection of secret brands

#17
post #3

Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/

Adidas and Burberry are separate companies. Burberry is registered on the London Stock Exchange. Adidas is based in Germany. The page you're looking at refers to watches manufactured by Fossil under those brand names.

Re: Amazon owns a whole collection of secret brands

#18

What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…

Nice catch. I used to think Quartz had some quality standards.

Re: Amazon owns a whole collection of secret brands

#19

What's funny about this article is: 1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret. 2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get: 16352060011?tag=quartz07-20 So basically someone sat there behind a computer, authoring an article while using…

You should never wear a polo regardless of brand
Post reply on HN