Amazon owns a whole collection of secret brands
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Re: Amazon owns a whole collection of secret brands
#2Don’t forget the "Wickedly Prime" snacks. (The popcorns are actually really good)
Re: Amazon owns a whole collection of secret brands
#3Welcome to the world of brands. Where Adidas and Burberry are owned by the same company:
Re: Amazon owns a whole collection of secret brands
#4Pinzon (by Amazon)
Top. Secret.
Re: Amazon owns a whole collection of secret brands
#5Don't all companies do this? wayfair.com has like ten different sites that all sells the same stuff with a different name. It's annoying as hell. You'll never know who actually makes the stuff.
I have now learned that the best way to price compare something is to do a google image search and find out what they are selling it for on their other sites.
I had to do this for a set of curtains I bought that went out of stock. Oddly, when it went back in stock, it was on the same site, under a different name. As a consumer, that is a ridiculous cat and mouse game to play.
Funny enough, a lot of it times it leads me back to Amazon, where it's the cheapest.
Re: Amazon owns a whole collection of secret brands
#6Makes sense, brands don't mean anything themselves.
Re: Amazon owns a whole collection of secret brands
#7Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/
I kind of feel like this is deception, and shouldn't be allowed (though I agree it'd be very difficult to outlaw)....
Re: Amazon owns a whole collection of secret brands
#8There was an article a while back about a company in New York which was run by a group of Orthodox Jews (the article focused on this fact quite a bit, it's not a personal observation) - which was one of Amazons top sellers, and they explained their business model: to look at products that sold really well, then leverage their network of Chinese manufacturers to create a generic branded version of the same product, fight the margins, and sell that product at a lower price... and it talked about how successful they were at doing so.
I think one the main example products was a Bluetooth speaker...
I'll see if I can find the article, it was a couple years ago..
Edit: found it: "Amazon whisperer"
https://www.fastcompany.com/3021229/chaim-pikarski-the-amazo...
Re: Amazon owns a whole collection of secret brands
#9Welcome to the world of brands. Where Adidas and Burberry are owned by the same company: https://www.fossilgroup.com/who-we-are/brands/
Adidas is not owned by Fossil: https://www.adidas-group.com/en/investors/share/shareholder-....
Re: Amazon owns a whole collection of secret brands
#10What's funny about this article is:
1. It's obvious clickbait - "secret" brands - how salacious! Yeah, as though a company wants to keep things it sells secret.
2. Each time you click on a link from the Quartz article, you are given a url with a link tracker tag. For example, for the Arabella brand, you get:
16352060011?tag=quartz07-20
So basically someone sat there behind a computer, authoring an article while using words like, "expose" and "clandestine" brands, and "attacking small brands," while simultaneously setting up ad links on their Amazon account so that they would make money from Amazon every time someone clicked on said brands.
Now that is journalistic integrity at its finest, and emblematic of the world of manipulating people's fears and worries for profit that we live in.