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I'm not sure if the agricultural industry would be ready to support a large shift towards this very easily.
I remember reading the original impressions of the Impossible Foods ground meat and thinking it was just media buzz. I promise you it is not. At Momofuku's Ssam Bar in the East Village of NYC, you can order an off menu item called Spicy Pork Sausage and Rice Cakes. It's not really off the menu - the item has simply been around so long and is so well known to regulars that they left it off to make room for new dishes.…
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I think the goal is more to transition omnivores away from meat. There is a consensus that the meat industry in unsustainable as is. But, there is also a strong belief that trying to convince the world they don't want meat via rational arguments is futile. Thus, we need work-arounds via either plants that mimic meat or changing the meat industry over to vat-brewed meat.
An important component of the pitch to omnivores is price. If the price is low enough, it becomes an easier sell. But very often the prices on these vegetarian meat substitute products is the same or higher than the comparable meat product. I think that's because the food system, and various subsidies to "big meat", make meat unnaturally cheap.
Haven't tried it but certainly a noble cause, I hope they succeed. > “I love VCs and particularly the ones that invested in us,” Brown had said. “But it’s truly astonishing how little diligence they do in terms of the actual science that underlies some tech companies.” Recent headlines on Theranos, Juicero, uBeam really drive this point home
I tried a Beyond Burger, which I believe is the main other horse in this "veggie burger" race and I was pretty impressed. It doesn't have the "plant blood" that seems to be Impossible's secret sauce, but on a bun, with ketchup, lettuce and tomato I thought it was pretty great. Great enough that I'd order it instead of a normal burger if it was widely available.
how did the cost compare to meat?
I'm happy to see that fat and protein are the main ingredients. http://impossiblefoods.com/images/faq/nutrition-facts.png A lot of veggie imitation meats are low on fat and protein and extremely high on processed carbs.
I remember reading the original impressions of the Impossible Foods ground meat and thinking it was just media buzz. I promise you it is not. At Momofuku's Ssam Bar in the East Village of NYC, you can order an off menu item called Spicy Pork Sausage and Rice Cakes. It's not really off the menu - the item has simply been around so long and is so well known to regulars that they left it off to make room for new dishes.…
I live literally a block away from Ssam bar--I'll be going in tomorrow for lunch to try this out. Thanks for the tip!
They do they same pork version at both lunch and dinner now. I'll ask why they switched next time I stop by.
Aside: I too live very close to Ssam Bar and would be happy to get a coffee in the neighborhood. If you're interested, contact info is in my profile.
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how did the cost compare to meat?
Environmental, ethical, or dollar cost?
Earlier quoted context omitted.
Environmental, ethical, or dollar cost?
Dollar cost. I'd love to switch away from beef burgers for a health and ethical reason, but can't justify a $15 burger when most burgers at a nice restaurant are $10 where I live.