What is it with first-world vegans/vegetarians wanting to eat these extremely processed imitation meat frozen foods? There is an entire tradition of vegetarian cuisine around the world from Rasta Ital, to Hindu Sattvic, Afghani, and Thai which you could learn with just a tiny bit of effort.
I think the goal is more to transition omnivores away from meat. There is a consensus that the meat industry in unsustainable as is. But, there is also a strong belief that trying to convince the world they don't want meat via rational arguments is futile. Thus, we need work-arounds via either plants that mimic meat or changing the meat industry over to vat-brewed meat.
Of course it is, because it should be pretty obvious that they do want meat. If they didn't want meat you wouldn't be having the argument in the first place, right?
I've never tried a real honest to god direct replacement for meat that I actually was fooled -- even for a moment -- into thinking might actually be meat. I've had some delicious vegetarian dishes, I've had some delicious vegan dishes, but those things definitely just aren't the same experience as eating meat. Tofurkey just don't cut it.
Which isn't to say that I'm not open to the idea of having a 1:1 lab-made replacement for meat that is indistinguishable from the real thing. I most definitely am. If you could provide me with lab-meat at even just a small premium I'd probably go vegetarian where that option was available.
But boy do I love me some meat-or-indistinguishable-from-meat products in my meals.