Growth Guide: How to Set Up, Staff and Scale a Growth Program • Hacker News Board

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#11

Post by anuh » Thu, Jul 20, 2017, 10:51 PM UTC

jonbishop wrote: post #6

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Are you planning to come out with a B2B version?

Yes. We plan to! There are so many nuances with B2B that we felt it deserved a separate post. Having said that products like Slack (though B2B) is a lot similar to how a consumer app would scale. So it really depends on the type of product you are building

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#12

Post by anuh » Thu, Jul 20, 2017, 11:02 PM UTC

ernestipark wrote: post #7

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Great post and overview, Anu. Do you have any specific learnings for B2B companies and companies that generally have lower volumes of traffic for experimentation?

If you have only a small sample size to experiment with then you need to run experiments that can cause dramatic lifts (not minor changes like moving a link, etc.) Because if you have a sample size, then you need to wait much longer to measure the significance of these results and as a startup, time is not on your side.

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#13

Post by matco11 » Thu, Jul 20, 2017, 11:05 PM UTC

anuh wrote: post #10

auston wrote: post #9

Earlier quoted context omitted.

Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?

Great question. This really has to come top down and starts with the CEO. If the CEO urges the team to focus on the right metrics and asks questions on weekly reports then over time this will be in the DNA of the entire organization. Else it is really hard to get the organization to adopt these metrics

Great points. Also the sooner you adopt this discipline, the better it is.

...It's never too early. While, the longer you wait to do it, the harder it is to get everyone to adopt them

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#14

Post by sg47 » Fri, Jul 21, 2017, 12:20 AM UTC

woodcut wrote: post #8

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

We struggle to attract the 'Ideal Engineer' to apply, most of our recruitment pipeline is filled with mediocre candidates. Do you have any tips or examples on how to communicate and attract the 'Ideal Engineer'?

Apply on your site or getting candidates you are interested in to actually interview? If you want the 'ideal' engineer, you need to identify them and go after them.

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#15

Post by sadadar » Fri, Jul 21, 2017, 3:41 AM UTC

auston wrote: post #9

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?

It all comes down to knowing how a company makes decisions. What's the thing that sells. At most companies it is revenue, so you basically run experiments that correlate to revenue strongly and then use that causation to adopt new metrics. People like metrics that lead to their higher order KPIs a lot.

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#16

Post by [deleted] » Fri, Jul 21, 2017, 3:41 AM UTC

auston wrote: post #9

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?

[deleted]

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#17

Post by [deleted] » Fri, Jul 21, 2017, 3:41 AM UTC

auston wrote: post #9

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?

[deleted]

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#18

Post by [deleted] » Fri, Jul 21, 2017, 3:41 AM UTC

auston wrote: post #9

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?

[deleted]

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#19

Post by [deleted] » Fri, Jul 21, 2017, 3:41 AM UTC

auston wrote: post #9

anuh wrote: post #2

Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.

Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?

[deleted]

Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program

#20

Post by sadadar » Fri, Jul 21, 2017, 3:44 AM UTC

anuh wrote: post #12

ernestipark wrote: post #7

Earlier quoted context omitted.

Great post and overview, Anu. Do you have any specific learnings for B2B companies and companies that generally have lower volumes of traffic for experimentation?

If you have only a small sample size to experiment with then you need to run experiments that can cause dramatic lifts (not minor changes like moving a link, etc.) Because if you have a sample size, then you need to wait much longer to measure the significance of these results and as a startup, time is not on your side.

I think if you can't get statistical significance than the growth team model is probably too early. You mostly need to be in the "invest" stage and not the "test" stage. That's not to say you can't try to hack merely that measuring through multivariate tests is a waste of time and effort.