Growth Guide: How to Set Up, Staff and Scale a Growth Program
blog.ycombinator.com
Growth Guide: How to Set Up, Staff and Scale a Growth Program
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Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#2Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#3Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Thanks for writing this. I got a lot out of reading it.
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#41: A/B test as fast as you can. Frequency is Key
2: Ensure your reach of A/B testing is enabled. Meaning, across the entire customer journey. Top, Mid, Bottom of funnel.
3: Challenge your team to do advance a/b testing. Example, personalization, Multivariate testing.
Number 1 is key to ensure you understand what YOUR specific end users are responsive to, relative to the category of business you are in. Its different for each vertical.
Growth doesn't have to be complex. Measure some stuff and test some stuff. Go, go, go.
If you don't have enough traffic to A/B test. Then you have bigger problems to solve.
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#5Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Anu, this is amazingly useful, and probably the best thing I've read all month!
Thanks for writing this.
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#6Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Are you planning to come out with a B2B version?
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#7Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Great post and overview, Anu. Do you have any specific learnings for B2B companies and companies that generally have lower volumes of traffic for experimentation?
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#8Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
We struggle to attract the 'Ideal Engineer' to apply, most of our recruitment pipeline is filled with mediocre candidates. Do you have any tips or examples on how to communicate and attract the 'Ideal Engineer'?
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#9Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?
Re: Growth Guide: How to Set Up, Staff and Scale a Growth Program
#10Hi Eveyone, I am Anu here, a Partner at YC's Continuity Fund. Happy to chat about anything discussed in this post and would love any feedback.
Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?
Great question. This really has to come top down and starts with the CEO. If the CEO urges the team to focus on the right metrics and asks questions on weekly reports then over time this will be in the DNA of the entire organization. Else it is really hard to get the organization to adopt these metrics