51–60 of 151 posts
The first image, second bottle also look "more designed".
Why not just go with a square carton design? Now the whole rectangle is full and they're mostly recyclable (I think?). It would probably also normalize Soylent into something like milk.
Shipping durability (plastic instead of a cardboard carton) and ease of machine handling ("sqround" instead of square). Both are covered in the blog.
I would also think filling and distribution of a carton is a solved problem considering how much milk/juice gets moved in them without too much damage.
Why not just go with a square carton design? Now the whole rectangle is full and they're mostly recyclable (I think?). It would probably also normalize Soylent into something like milk.
The blog post cites visible damage from door delivery shipping as the major design issue that they were trying to solve. (Paper) cartons are much weaker and less resilient than plastic bottles. Think about the number of times you've seen dented or folded chicken soup cartons on supermarket shelves... I've certainly seen plenty of Safeway soup boxes to avoid because of obvious exterior damage. I don't think cartons wo…
Why not just go with a square carton design? Now the whole rectangle is full and they're mostly recyclable (I think?). It would probably also normalize Soylent into something like milk.
"So why sqround? Why not a crisp cornered square bottle, you ask? Obviously, a perfect square would be most efficient in terms of packing. Squares, however, come with their own set of challenges. When bottles travel down the manufacturing line on their way to your door, they are constantly moving from single file to big groups, around curves and corners, and jostling into place. A bunch of round bottles will roll off one another and travel smoothly around corners, but a bunch of square bottles have a tendency to lock up with one another, kind of like a losing game of Tetris. By generously rounding the corners of a square (to the industry-coined “sqround”) we solve these production line issues."
Earlier quoted context omitted.
Don't you think its interesting to see the thought process of the people who make what we see in the world. Sure, it is just a bottle, but that doesn't mean that someone didn't put time and effort into making a good one.
I mean, sure, but don’t act like you’re changing the world. This is nothing more than marketing. Also, 5 seconds of thinking would tell you that a juice box has more packing efficiency than a bottle. (I also have had a bad experience with Soylent)
Earlier quoted context omitted.
The blog post cites visible damage from door delivery shipping as the major design issue that they were trying to solve. (Paper) cartons are much weaker and less resilient than plastic bottles. Think about the number of times you've seen dented or folded chicken soup cartons on supermarket shelves... I've certainly seen plenty of Safeway soup boxes to avoid because of obvious exterior damage. I don't think cartons wo…
I've never really seen milk cartons delivered towards schools or shops (think juices and milk) be damaged all that often, but I'm not watching their deliveries either! I just imagined it was a problem already solved for non-pressurized drinks.
Earlier quoted context omitted.
I've never really seen milk cartons delivered towards schools or shops (think juices and milk) be damaged all that often, but I'm not watching their deliveries either! I just imagined it was a problem already solved for non-pressurized drinks.
Those are often transported in thick reusable crates rather than cardboard boxes.
Earlier quoted context omitted.
Don't you think its interesting to see the thought process of the people who make what we see in the world. Sure, it is just a bottle, but that doesn't mean that someone didn't put time and effort into making a good one.
I mean, sure, but don’t act like you’re changing the world. This is nothing more than marketing. Also, 5 seconds of thinking would tell you that a juice box has more packing efficiency than a bottle. (I also have had a bad experience with Soylent)
Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.
Hey now. Soylent is a perfectly cromulent Ensure knockoff. ;)
Earlier quoted context omitted.
Don't you think its interesting to see the thought process of the people who make what we see in the world. Sure, it is just a bottle, but that doesn't mean that someone didn't put time and effort into making a good one.
I mean, sure, but don’t act like you’re changing the world. This is nothing more than marketing. Also, 5 seconds of thinking would tell you that a juice box has more packing efficiency than a bottle. (I also have had a bad experience with Soylent)
Can you imagine if the people who marketed shampoos and cleaning products explained how they work in a similar way?