Live data from Hacker News

Designing a Bottle

blog.soylent.com

21–30 of 151 posts

Re: Designing a Bottle

#22
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

Don't you think its interesting to see the thought process of the people who make what we see in the world. Sure, it is just a bottle, but that doesn't mean that someone didn't put time and effort into making a good one.

Re: Designing a Bottle

#23

Seems like a lot of effort to design an exact equivalent to an Odwalla bottle.

But isn't that exactly what design should do? Not mimic for the sake of mimicry, but attempt to better understand the rationale for any decision and ultimately designing with intent. The homework is the meat of the thing.

So what if the result is the same? At least the team behind the work now understands how they got there—and communicate as much to their current or potential fan base.

I wouldn't want to hire a babysitter to watch my child if their sales pitch was: "I've watched a lot of babysitters in movies, I know what I'm doing." It's a bit of a silly comparison of course, but the point remains: how you get to a result is just as important—if not more important—as the result itself. That's good design!

Re: Designing a Bottle

#24
post #22
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

Don't you think its interesting to see the thought process of the people who make what we see in the world. Sure, it is just a bottle, but that doesn't mean that someone didn't put time and effort into making a good one.

I mean, sure, but don’t act like you’re changing the world. This is nothing more than marketing. Also, 5 seconds of thinking would tell you that a juice box has more packing efficiency than a bottle.

(I also have had a bad experience with Soylent)

Re: Designing a Bottle

#25

Wouldn't a Boxed Soylent (sealed bladder in a box like boxed wine) be most efficient for shipping to consumer, and most efficient for consumption? If they are really trying to optimize every aspect, that seems like the solution (from my armchair!). My first thought when seeing the headline was "oh boy, Silicon Valley has been shopping something in a bottle for 1 year now, and now they're experts in bottle packaging i…

They do sell a powder if you want to mix it up yourself. Then you aren't shipping a lot of water around. But a bladder/bag wouldn't be portable which would defeat the purpose of the convenient mixed option.

Re: Designing a Bottle

#26

I wish more companies put out there the rationale for their design choices. Not sure why a lot of comments here are so negative about them doing their job and communicating it.

Soylent pretends to be things it isn’t. This is easily one more example. This post reeks of “hipster”: name dropping of famous aesthetic designs, space references, black and white photos of milk bottles, some mathematical looking diagrams, talk of perfectionism (two years development)?

This is a marketing ad, nothing more.

“the same complete nutrition you have come to expect from Soylent”

Re: Designing a Bottle

#27
post #23

Seems like a lot of effort to design an exact equivalent to an Odwalla bottle.

But isn't that exactly what design should do? Not mimic for the sake of mimicry, but attempt to better understand the rationale for any decision and ultimately designing with intent . The homework is the meat of the thing. So what if the result is the same? At least the team behind the work now understands how they got there—and communicate as much to their current or potential fan base. I wouldn't want to hire a bab…

"because I've experimented and I know what works with childcare and what doesn't"

hm...

Re: Designing a Bottle

#28
post #2

Same! Complete! Nutrition! More efficient! Please, it’s a bottle design. Is Soylent trying to create a following like Apple fans? At least Apple makes good products.

It does seem like they're trying to create a following like Apple. Instead of letting the work speak for itself, though, Soylent seems to think that they can incite that kind of appreciation.

Apple might have some good products, but a lot of bad ones as well with a whole lot of marketing and devoted fans that will wait in line all night for it, so really not that different.

Re: Designing a Bottle

#29
post #23

Earlier quoted context omitted.

But isn't that exactly what design should do? Not mimic for the sake of mimicry, but attempt to better understand the rationale for any decision and ultimately designing with intent . The homework is the meat of the thing. So what if the result is the same? At least the team behind the work now understands how they got there—and communicate as much to their current or potential fan base. I wouldn't want to hire a bab…

"because I've experimented and I know what works with childcare and what doesn't" hm...

[deleted]

Re: Designing a Bottle

#30

I wish more companies put out there the rationale for their design choices. Not sure why a lot of comments here are so negative about them doing their job and communicating it.

I feel like that would be a good idea, to know more about what went into a design, but I fear that we would just end up with tons and tons of Apple-like videos, British accent and all. Then the neat factor gets alluded by marketing spin.
Post reply on HN