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NBC News launches a twice-daily Snapchat news broadcast

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Re: NBC News launches a twice-daily Snapchat news broadcast

#11
post #8

Nice it will be in between the Kardashian fit booty and what to do when he cheats stories. Snapchat is a wasteland.

People use Snapchat for many reasons, sponsored stories are just one of many.

True, but it's in Snap's interest that they use it in ways they can capitalize on.

Re: NBC News launches a twice-daily Snapchat news broadcast

#13
post #3

Hey, if that's what it takes to reach new potential viewers, then they should go for it.

Don't know, man. Every time part of the establishment (i.e. everything that's already out there and have already made a name for themselves) tries to reach out for the younger crowd it makes itself more démodé, not less so. I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.

That's not true, you just notice it when it goes poorly. PayPal bought Venmo and it's still doing great with the "younger crowd". The Washington Post seems to be doing well with young people after moving their focus to digital and mobile distribution. For Snapchat specifically, people love DJ Khaled and Arnold Schwarzenegger on there, and they were already plenty established before Snapchat.

This move by NBC is not intrinsically cool or uncool, it just depends how they execute it.

Re: NBC News launches a twice-daily Snapchat news broadcast

#15
post #10
post #8

Earlier quoted context omitted.

People use Snapchat for many reasons, sponsored stories are just one of many.

Its definitely not for substantial news.

By your definition of substantial.

We can try to argue about the definition of "substantial" if you want, but in the end, the fact is that I can find you ten thousand young teens that don't give a fuck about politics and do give many fucks about a Kardashian booty transplant.

Re: NBC News launches a twice-daily Snapchat news broadcast

#18
This feels like a natural extension of stories, where previously it was a sequence of short videos shot by your friends, now it's a sequence of slightly longer videos shot by a professional news organization. So in the short term I'm sure it will draw in more eyeballs to watch more ads, but long term it seems like it does nothing to bridge the gap between the traditional "social" functions of Snapchat with the news content delivery aspect; they almost feel like two separate apps.

As for the show itself, it's ok. It's a really quick flyover of the daily headlines; reminded me a lot of a radio news headline briefing you might hear on NPR or similar, just with video added. I think it's unfair to hate on it because it's "too short, too high-level, too vapid, etc.". Of course it's not hard-hitting original in-depth journalism but it's a convenient way to get the headlines quickly, on-demand, anywhere, without waiting for a dedicated TV or radio program. Especially in these days of heightened political interest, it's hard to argue that it's better for someone to remain completely ignorant of U.S. and world affairs rather than consume news in a format that may not be the most detailed or the most interesting to you personally.

Side rant: I can't help but feel personally offended whenever I read an article or comment that assumes I have a "low attention span" just because I'm a Snapchatting millennial. The variety of social backgrounds encompassed by the term "millennial" is so broad that blanket insults like "low attention span" border on outright ageism.

Re: NBC News launches a twice-daily Snapchat news broadcast

#19

Nice it will be in between the Kardashian fit booty and what to do when he cheats stories. Snapchat is a wasteland.

It might not be your kind of thing, but a lot of people get value out of Snapchat. There's no reason to shove your nose at it like you are doing here.
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