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NBC News launches a twice-daily Snapchat news broadcast

techcrunch.com

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Re: NBC News launches a twice-daily Snapchat news broadcast

#3

Post by tpeo »

metalliqaz wrote: post #2

Hey, if that's what it takes to reach new potential viewers, then they should go for it.

Don't know, man. Every time part of the establishment (i.e. everything that's already out there and have already made a name for themselves) tries to reach out for the younger crowd it makes itself more démodé, not less so.

I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.

Re: NBC News launches a twice-daily Snapchat news broadcast

#4

Post by [deleted] »

tpeo wrote: post #3
metalliqaz wrote: post #2

Hey, if that's what it takes to reach new potential viewers, then they should go for it.

Don't know, man. Every time part of the establishment (i.e. everything that's already out there and have already made a name for themselves) tries to reach out for the younger crowd it makes itself more démodé, not less so. I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.

[deleted]

Re: NBC News launches a twice-daily Snapchat news broadcast

#5

Post by rubatuga »

tpeo wrote: post #3
metalliqaz wrote: post #2

Hey, if that's what it takes to reach new potential viewers, then they should go for it.

Don't know, man. Every time part of the establishment (i.e. everything that's already out there and have already made a name for themselves) tries to reach out for the younger crowd it makes itself more démodé, not less so. I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.

I use Snapchat, there are many stories from natgeo, vice, mashable, etc. So this seems like quite a natural progression for some other news sites. At least they’re trying to stay relevant.

Edit:

Just watched it: there’s a new section in Snapchat called shows, and it seems to be differentiated from stories. The show is extremely short and vapid, but still entertaining. What more can you expect from the low attention span of Snapchat users themselves?

Re: NBC News launches a twice-daily Snapchat news broadcast

#6

Post by metalliqaz »

tpeo wrote: post #3
metalliqaz wrote: post #2

Hey, if that's what it takes to reach new potential viewers, then they should go for it.

Don't know, man. Every time part of the establishment (i.e. everything that's already out there and have already made a name for themselves) tries to reach out for the younger crowd it makes itself more démodé, not less so. I've never used Snapchat, though. So I don't know whether this is cool or uncool by their community's standards.

I think there's probably a right way to do it and a wrong way. You may be right in that if there's a wrong way to do it, old-timers like NBC would find it.

Re: NBC News launches a twice-daily Snapchat news broadcast

#10

Post by skciva »

rubatuga wrote: post #8
cantbecool wrote: post #7

Nice it will be in between the Kardashian fit booty and what to do when he cheats stories. Snapchat is a wasteland.

People use Snapchat for many reasons, sponsored stories are just one of many.

Its definitely not for substantial news.
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