If Google were actually serious about Net Neutrality, they would use their insane market power to protect it. How? Well, a simple statement saying "any ISP who abuses net neutrality will have their customers cut off from Google products". No Google search, no YouTube, no Gmail. Have those requests instead redirect to a website telling the customer what their ISP is doing, why Google won't work with them, and how to c…
If you've ever experienced the not too occasional fighting between cable companies and some of the networks they carry, it can get ugly. With both sides claiming they're in the right. Sometimes the channels even go off the air because the cable company won't pay what the networks want.
https://en.wikipedia.org/wiki/Carriage_dispute
The only problem is if say google pulls YouTube from comcast, its not like customers have a plethora of other internet providers to choose from, so they suffer.