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Google Will Stop Reading Your Emails for Gmail Ads

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Re: Google Will Stop Reading Your Emails for Gmail Ads

#111
post #76

Earlier quoted context omitted.

Ads benefit both you and the other group that they connect you. You finding out about, say, a product you are interested benefits you.

That's just a rare side-effect, not the reason why the scanning happens, or why the ads are shown.

The ads are shown exactly for that reason. If the only ads shown were for products or services or information which the consumer was not interested in, then no one would pay for advertisements in the first place.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#112
post #99
post #78

I don't understand why there isn't an option for me to pay for Google to remove ads from gmail. I've already paid for Youtube Red and couldn't be happier.

https://gsuite.google.com/products/gmail/ About $60 a year I have about 8 accounts that I use.

It says it's exempt from ads in this specific context, but is it actually free of their data mining? If they still use the data to track and push whatever they're selling you in other contexts, the presence of the ads themselves is an ancillary concern.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#113
post #4

I should probably get fitted for a tinfoil hat because my immediate reaction was, "Oh shit! They must've developed something now that tracks you better and is less obvious."

It means their behavioral targeting now out earns contextual targeting, by quite a bit. This is just spin.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#114
post #78

I don't understand why there isn't an option for me to pay for Google to remove ads from gmail. I've already paid for Youtube Red and couldn't be happier.

There is. It's called gsuite.

Were they really not scanning your emails on those accounts, or is it like the education market fiasco, where it kept reading students' emails?

Re: Google Will Stop Reading Your Emails for Gmail Ads

#115
post #33

I never understood the argument that some automatic scanning for keywords is like "reading" your mail. By that same logic isn't Gmail's spam filter still "reading" your mail? It is classifying your mail based on content after all...

One requires google to build a profile and have the knowledge in order to serve you their advertisements and the other can be done almost entirely client side. The spam filter doesn't need to phone home for anything other than updating the list.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#116
post #76

Earlier quoted context omitted.

Ads benefit both you and the other group that they connect you. You finding out about, say, a product you are interested benefits you.

In theory, yes In actuality: they are a waste of my time and mental space

I'll agree that most ads are junk and not relevant to a users life, but that doesn't mean all ads are.

Having said that, I've never clicked on an ad in Gmail since 2004 or so.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#117
post #24

It's about time! I wonder if this is due to the fact that if email encryption becomes common, the content will be inaccessible to Google anyway.

I doubt it. That's a pretty big "if".

If they're not using it for ads, there's a good chance that it's in Google's best interest to not know the contents of people's email. It lessens the impact of a potential breach, and it greatly simplifies their responses to gov't requests to 'we have no method to access this data, you must contact the account holder directly'.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#118
post #71

OK but will Google stop reading my email for other types of ads? For example, if I write "I love coffee" in an email, am I more likely to see a Starbucks ad when I visit watch a YouTube video?

Wee yeah - it says they will no longer scan emails.... Instead they will use your youtube data, search data, website visit data etc.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#119
post #6

Hope this increases the chance of E2E encryption

How would you search your inbox? Or filter spam?

https://protonmail.com/blog/encrypted-email-spam-filtering/

I remember there was a recent paper that dealt with this, too, but I can't find it right now. But it basically demolished this argument that it's impossible to stop spam if the email is encrypted.

Re: Google Will Stop Reading Your Emails for Gmail Ads

#120

Earlier quoted context omitted.

That's just a rare side-effect, not the reason why the scanning happens, or why the ads are shown.

The ads are shown exactly for that reason. If the only ads shown were for products or services or information which the consumer was not interested in, then no one would pay for advertisements in the first place.

Apparently spreading malware is pretty high value, actually.
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