If I was CEO of Posterous
tawheedkader.com
If I was CEO of Posterous
1–10 of 26 posts
Re: If I was CEO of Posterous
#2I'm guessing they are not interested in selling to small businesses and professionals; they probably want to sell a high-priced "enterprise version" to corporates and keep it free for the masses. They may possibly make money off the free blogs with some ad network (perhaps they have something cooking there and that's why they don't allow google ads).
Re: If I was CEO of Posterous
#3And that is why TK isn't the CEO. The whole campaign is really smart and well executed.
On the PR front it is generating huge buzz. On the business side it makes perfect sense - expand the market from people who want to start a new blog to also include people who already have blogs.
Re: If I was CEO of Posterous
#4I can't believe that all these companies don't make it easier to import. A really (but really) great Wordpress importer must surely make your service attractive to the millions of WP'ers out there? Writing importers for similar services is a great idea if you want to grow.
Re: If I was CEO of Posterous
#5It's "If I were the CEO of Posterous."
Sorry to be the grammar pedant, but this one always bugs me.
Re: If I was CEO of Posterous
#6Considering how often we hear about WordPress sites getting hacked, this campaign may really hit home for a large number of bloggers.
Re: If I was CEO of Posterous
#7Posterous is blogging that just f'n works. My mom uses it and it suits her great. Wordpress was just a bit much for her. The support is great too. I actually got a kick when she said: "That nice fella Gary helped me out". Wordpress rocks too, but they're different things. I feel like there are a lot of people out there using Wordpress that would love something simpler like what Posterous offers, but just don't know it's there. If I were CEO of Posterous, I would be doing the same exact thing.
Re: If I was CEO of Posterous
#8It's "If I were the CEO of Posterous." Sorry to be the grammar pedant, but this one always bugs me.
Although this bugs me too, it's not incorrect. It's perfectly understandable in American English, and "correct" in other varieties of English.
Re: If I was CEO of Posterous
#9And that is why TK isn't the CEO. The whole campaign is really smart and well executed. On the PR front it is generating huge buzz. On the business side it makes perfect sense - expand the market from people who want to start a new blog to also include people who already have blogs.
Just to be clear, I think the campaign is really smart as well. But, my article has nothing to do with that -- my article talks about what the bigger vision around Posterous is (i.e whether they should strive to be yet another blogging platform or try to take a different approach to revolutionize personal publishing)
// I made this clearer in the post.
Re: If I was CEO of Posterous
#10I strongly disagree with this opinion.
First, the reason that people make big money coming up with custom solutions for Wordpress is because its a lot of work to get things to the state of "exactly what the client wants". It would be a distraction and a waste of time to pursue the creation of many "starter" niches. I find it kind of ironic that the author suggests that they step back and take a look at the forest while suggesting they take a more myopic view of Posterous as a business. The reason Posterous isn't a blog consulting company is the same reason Facebook isn't a gaming company but is rather a platform for gaming companies (and many other things).
Second, it doesn't fit into the goal of Posterous as a company which from my external perspective appears to be making blogging stupidly easy and accessible for anyone.
Third, scale first. Its easy to attack verticals later once you already own the space (in this case blogging).