I posted this comment a few weeks ago, but this seems super relevant to extend the author's point. I agree that Facebook is a walled garden. But in the developed world, Facebook is just part of the internet that people use. However, in some parts of the developing world, Facebook is the only internet people use. ------ Facebook's dominance is even more pronounced in parts of the developing world. I've met people in A…
Now there are "digital agencies" who take care of the celebrity/company FB pages, post click-bait articles, run campaigns and throw money for advertising.
I don't think these things are going to change anytime soon and I don't have an answer. So, either promote yourself, things you are doing, on FB or your online presence is mere. Just sad.