"DevOps Engineer" is simply just title inflation. In 2017, there's literally _no_ difference between the outcomes expected from a "Systems Engineer" and a "DevOps Engineer" - both are expected to produce HA, Automated, Well Documented Infrastructure, to allow developers to run their code. Anyone not doing that is just a _bad_ "Systems Engineer" Developers don't call themselves "Agile Developers" because they started…
I don't find the title 'Systems Engineer' to be in widespread usage at tech startups in SV, so I'm not sure what to expect from one. To be honest, I would expect Systems Engineers to be working on hardware.
The infrastructure automation work done at modern tech startups is best described by the title 'DevOps Engineering'. If you're posting a job where the requirements include using automation code to set up and configure CI/CD, monitoring, alerting, Databases, Analytics, AWS, GCE, Heroku or other 3rd-party SAAS tools, the job title in widespread usage that encompasses that is DevOps. The Webmaster, Ops, DBA, SRE, IT, Systems Engineer, and SysAdmin titles describe different skillsets and are therefore less useful for describing a role with these kinds of requirements.
Here's an AWS-specific, but otherwise useful reference of a modern 'DevOps' skillset: https://aws.amazon.com/certification/certified-devops-engine...