Oh look, Ghostery's product pitch comes in handy now
https://www.youtube.com/watch?v=EKzyifAvC_U
A crashed advertisement reveals logs of a facial recognition system
51–60 of 550 posts
Re: A crashed advertisement reveals logs of a facial recognition system
#52Earlier quoted context omitted.
In a few stores here in Australia, I am asked for my post code (or country of residence if no post code) by the cashier when ringing up a sale. Predominantly at tourist/tour related points of sale, but I've also had it an electronics and white goods stores. No idea if the operator is also recording gender and perceived age group etc., but I do know that on most occasions, you can opt not to answer the post code quest…
I'm not sure if it's true, but a friend once told me the reason a store asked for your zip code was to see if they had a large audience coming from a certain area. This let them know other locations to possibly open other stores.
The GM of the big box that I worked at 25 years ago said that the zip code thing was to measure the "destinationness" of the store.
In our case, the average big ticket buyer travelled an average of 30 miles, which was awesome in that it made the end caps more valuable.
Re: A crashed advertisement reveals logs of a facial recognition system
#53Though not at the level depicted in the movie, I am nonetheless reminded of Minority Report.
For those that haven't seen it, here's the scene where all the digital signage knows who John Anderton is: https://youtu.be/7bXJ_obaiYQ The movie was released in 2002, so fairly prescient.
It wasn't that prescient; public-location commercial facial recognition system had been deployed for several years, and companies were, IIRC, already actively promoting customer tracking and advertising applications at the time.
Re: A crashed advertisement reveals logs of a facial recognition system
#54You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…
just tried it... 57 yo?! Fucking kids wrote this code. Everyone above 30 is an old man for them.
I'm 40 and it keeps saying I"m a 28y/o
Re: A crashed advertisement reveals logs of a facial recognition system
#55Well, that's disturbing. I bet we'll see much more of this in the coming days.
can you imagine a world where automatic identification/classification, tracking, and targeting would decrease?
seems like you would either need a collapse of the economy to such a degree that cameras and computers aren't affordable...or some kind of extremely aggressive regulation.
i can't see how the latter would ever come about or be effective.
Re: A crashed advertisement reveals logs of a facial recognition system
#56In Japan at least, before automated facial recognition, cashiers recorded buyer demographics by hand. I would think other places do it too. Edit: Here is what the buttons look like. Gender and age. https://image.slidesharecdn.com/hvc-c-android-prototype20141...
I've seen this in Canada, at a Dairy Queen.
The cash register had a matrix of buttons
M: [0-9][10-19][20-29][30-54][55+]
F: [0-9][10-19][20-29][30-54][55+]
They'd just push a button as they punched in your order.
Re: A crashed advertisement reveals logs of a facial recognition system
#57You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…
just tried it... 57 yo?! Fucking kids wrote this code. Everyone above 30 is an old man for them.
It just said I'm 23 on one picture. The other one unfortunately was pretty close to my real age.
Re: A crashed advertisement reveals logs of a facial recognition system
#58just so im clear, this is someone in a pizza shop looking at a windows kiosk with a camera?
it would be interesting to see the ad and how / if it changes based on who is watching
Re: A crashed advertisement reveals logs of a facial recognition system
#59You'd be surprised / scared / outraged if you knew how common this is. Any time you've been in a public place for the past few years, you've likely been watched, analysed and optimised for. Advertising in the physical world is just as scummy as it's online equivalent. Check out the video here http://sightcorp.com/ for an ultra creepy overview. You can even try their live demo: https://face-api.sightcorp.com/demo_basi…
I tried the demo. A little sad, that it sees me as 12 years older than I am, and that I apparently always look angry and disgusted! I'm going to blame it on my glasses and bushy beard, and try to look at the bright side - apparently face scanning systems aren't quite good enough to get a read on me yet. (And try not to be too sad about looking like a grumpy old man)
(Anyone else with a glasses, a beard, or other non-typical facial features want to comment? I'm curious now how well their system handles these?)
Re: A crashed advertisement reveals logs of a facial recognition system
#60male young adult
I think they zeroed in on their demographic, good job!